Eric &comscore latest data double Coronation video network stable industry third

In the first quarter of 2014, more than half of the video industry, the first camp five video site rankings are also quietly changing. Recently, renowned market research company Eric and comscore for video sites published the latest rankings, in the daily coverage of the number of people, total browsing time and the number of monthly coverage of the three core indicators, the Lok Vision network to surpass competitors, stable industry three, after the excellent soil group and Archie Arts. Play a multi-screen era leader role of the music network, with its unique boutique content strategy and multi-screen operation strategy, and gradually tamp its own TOP3 dominance. Figure one: Iusertracker online video media average daily coverage ranking (2014.2.3-2014.2.9) Diagram II: Iusertracker online video media weekly total browsing time TOP10 (2014.2.3- 2014.2.9) Diagram Three: COMSCORE-MEDIAMETRIXTOP10 video media monthly coverage number (2014.1) solo broadcast "I Am a Singer" the second quarter advantage of the brand of the operation of the 2014 years, also known as video site of the solo year of art. As a pioneer, the music network solo broadcast "I Am a singer," the second quarter of the year start, Archie Art crazy throw 200 million yuan to hit "Where the father goes", including the comprehensive arts gift package, Tencent video betting "China Good song", all hope to be able to rely on a solo-integrated arts This piece of incense in advertising revenue and brand influence up a bumper harvest. Facts have proved that the purchase of exclusive copyright is only the first step, then how to mobilize the full station resources mature operation alone, is the key to assess the strength of the video site. For example, "I'm a singer," the second season, Le Vision network to "Superstar + platform" approach, the full use of the advantages of network linkage, response to the young netizens "all by strength" of the voice, combined with its brand positioning "subversion full screen strength", launched "I am a singer full screen strength" of the continuous brand publicity, With Mango table for the network platform linkage momentum, the effect is remarkable. The end of the sixth issue, "I am a singer," the second season in the exclusive network video playback platform to create a full screen playback 500 million of the staggering number of broken, which only the mobile side contributed more than 50% of the traffic. As of the sixth issue, "I am a Singer" in the second quarter of the total time of the network play more than 6 billion minutes, the equivalent of the average of each Chinese people through the video to watch the 4-minute program. And the music network also relies on this program to create nearly 200 million of the revenue, in addition to the network's chief sponsor only the goods will, Lauder, Clarins, Microsoft, crest, GM, Ford and other international brands appear in the customer list. In "I am a Singer" on this project, the video network and mango Taiwan based on user data to expand the depth of the network platform linkage, no doubt for the 2014 of the year to establish a new industry standards and milestones, a new era is coming. All types of big play taste changeable multiple screen amplification influence from the 2010 before the "wide grain" to buy copyright, to 2011 "Fight the Eye" pick repertoire, 2012 "Save popularity" tree brand, and then to 2013 "Big play watching musicDepending on the "user habits of training, until 2014 put forward" very 6+1 "combined with the annual Super 200 large number of TV drama operation Strategy, with copyright started the music network is undoubtedly firmly grasp the inherent advantages of the recent several different types of hit big drama enough to prove this point. Set off the "Beer + fried Chicken" wave of the Korean drama "From the Stars of You", the video network every Wednesday Thursday and South Korea synchronous live, the current total amount of play has exceeded 350 million. The network has also quite creative to launch the "to enjoy watching the play fried chicken" activities, users can simply share their location in the official microblogging site and receive a free fried chicken at a designated fried chicken restaurant to fully integrate the content of the movie, the social media and the offline interaction. If "All professors" meet the myriad of small fresh and young women's dream, then the reality of cold-blooded political drama "card House" in the second quarter is for the high IQ American drama enthusiasts dedicated a feast. February 14 The same day, the exclusive right to play TV video Super TV and the United States synchronized broadcast of the new second-quarter complete, an instant detonation ratings frenzy. Le Vision has become the first internet company with TV copyright in the United States, this not only shows that the Chinese audience can and the other side of the ocean, like the United States, the same time through high-definition large screen to appreciate the card house, but also means that in the future will be more young family audience to become new fans, through a multiple-screen interaction into PC-side users, Further consolidate the video industry's top three status. Self-made refresh record Elite create quality copyright big play is the lifeline of video site, homemade drama is the most characteristic and potential marketing value tag. Le Visual network in 2014 put forward the "elite Create quality" music vision of the brand positioning, with the industry's only homemade play regularly broadcast platform "music video lunch-making theatre" one year launched 700 sets of quality homemade drama. From the open year article, White hundred what big big-name "cock Silk diary", to the present Wu producer's Entertainment circle realistic version "The palace fights the drama" "The Halo", the music sees the homemade drama to refresh the industry record again and again. The latest data show that "after the Halo" in the first week of broadcasting, the average number of daily broadcasts maintained nearly 3 times times the rapid growth, mobile end of the new user growth of more than 43%. As the series grew, the average number of individual users who watched the episodes at a time of rapid growth continued to climb by nearly 40%. It can be seen that "after the Halo" and a series of music to see the quality of homemade play to enhance the user stickiness of the positive role can not be underestimated. At the same time, the Baidu index, known as "The barometer of netizens ' attention", also shows that after the halo, the peak of attention in the mobile end has surpassed that of Youku, which has cast a milestone in the history of China's internet drama. Boutique content strategy, is the music network to settle down, and all high-quality content will eventually through a multiple-screen terminal layout, on the PC side, the mobile end and the Super TV big screen end pass to the wider audience, through the music View Ecology vertical integration Marketing layout influence, lets "the Technology + Entertainment" The double gene unceasingly in the music vision net the soil grows and grows, Become the "subversion • Full Screen power" This brand new positioning of the true writingDo。