Eric Cao: The unification of mobile games across the terminal platform will be a trend

News and Technology December 20-21st, by the Chengdu Municipal People's government, the Mobile Games Development Alliance, China Mobile Communications Federation, sponsored by the Peoples Daily (603000, shares bar), Tencent Network, when the music network co-organizer, by the GMGC 2012 mobile Games Conference held in Chengdu. This conference consists of the "Mobile Gaming Industry Summit Forum" and the "Global Mobile game developer Conference". During the meeting, Cao, dean of the Consulting Institute, was invited to interview the news and technology.

Eric Cao, dean of the Consulting Institute

[VIDEO] Cao: mobile game across the terminal unification will be a trend

Cao said that from the future trend of development, mobile games across the terminal multi-platform unification will become the mainstream trend. Technically speaking, although the difficulty is very big, the handset performance, the model difference is also very big, but in the future should appear such a trend.

"Business will be the next hot spot," says Cao, referring to the next hot spot in mobile internet. There will be new changes in the understanding of business concepts, in the traditional Internet period, more emphasis is on the pure electricity, such as Taobao, jingdong these enterprises, but in the mobile internet era, the emergence of large data, a lot of physical retail enterprises, traditional retail enterprises and brand manufacturers, their electronic degree will accelerate.

The following is a transcript of the interview with Cao, dean of the Research institute:

Dispatch: Hello everyone dispatch friends! At the 2012 Mobile Games Conference, we are very honored to invite the dean of Cao Cao, please Cao Sum dispatch friends to say hello!

Cao: Hello everyone dispatch friends!

Dispatch: Cao, Eric is an internet research organization, we would like to ask you to first share the development of mobile Internet this year, including the size of the mobile gaming industry.

Cao: The development of mobile Internet is indeed more than many people in the industry, including our analysis of the expectations, too fast. One is the growth of mobile internet users, the second is the number of Internet users through the mobile end of the scale of growth, the recent data show that China through the mobile end of the Internet users have actually surpassed the PC end, this is the middle of this year. In such a trend, we can see that mobile hardware devices, smartphones, whether shipments or holdings are also a rapid growth.

In this case, we find that many internet companies in the flow of the composition in 2012 there have been some inflection point changes. The inflection point is that there is a lot of data supporting traffic from the mobile, starting near the PC or exceeding the PC traffic. Whether in micro-blogging, QQ, and even in search engines, Baidu search requests, from the macro and micro point of view, have confirmed the trend of mobile internet. On the contrary, it is found that many of us have not adjusted this posture better, from the product, profit model, user experience to docking such an environmental model changes.

Compared to other kinds of internet services, the docking of the game feeling, should be walking in the advertising, business front. We can see that in 2012, the growth trend of the whole mobile game, especially the growth of mobile games from smartphone end, has been growing by 140%, and it has reached a scale of hundreds of millions of. Such a data also shows China's mobile games, which began to grow and start rapidly under the big wave of mobile internet.