Eric: China online gaming users to pay the scale of 50 billion

1th page: http://www.aliyun.com/zixun/aggregation/33135.html "> China online gaming users pay a scale breakthrough 50 billion

Pole game January 24 news, according to the China online gaming industry monitoring data, the 2012 Chinese online gaming users domestic users pay market size of 51.8 billion yuan, growth rate fell to 20% below, the industry into a stable long-term. The income growth of the net swims enterprise is higher than the user pays, mainly because platform income and overseas market expands composition.

The scale of the page tour rises, realizes the quantity level qualitative change, 2013 year end swims, the page swims the pattern tends to stabilize

According to the long-term monitoring of the online game market and the prediction of 2007-2016 Chinese online game market share data, in the more than 10-year network game development, the market has been from a single end of the development of the field into a fragmented area of the situation. Eric believes that the 2012 Chinese web game to achieve a true sense of mass qualitative change, page travel accounted for 12.6%, and is expected to still have a larger growth in 2013 space, at the same time, we believe that 2013-3721.html ">2014 annual page tour, end of the market share will tend to stability, Page Tour market share will eventually stabilize in 15%, the main reason for two points, 1th, the thrust of the channel is weakening, 2nd, the current business model and the product has certain limitations, the entire page parade needs a new breakthrough point to promote the development of the industry, if the technology can not break through the promotion of products, The trend of the page tour will be similar to that of previous years, so Eric believes that the share of the page tour and the end trip will stabilize in 2013.

Page Tour advertising intensified, the end of the tour appears to decline

According to the Iadtracker advertising monitoring products show that 2008-year tour of the total amount of advertising is 560 million yuan, page ads only 30 million yuan investment, and as of 2012, the end of the advertising investment fell to 460 million yuan, and the page has risen sharply to 370 million, from the calendar year of advertising, the annual amount of online game is rising, but the vast majority of the increase by the page to get. Eric believes that the page tour in the development of a few years, the number of business enterprises, platform and research and development companies have a great demand for advertising marketing, so the marketing cost of the page to improve, access to the cost of each user increased.

Mobile games to become the focus of the page tour products, intermodal mode was copied

According to the latest data, China Mobile gaming users in 2012 to pay the size of 5.21 billion yuan, of which smartphone mobile games accounted for 12.5%, growth rate of 140.9%, and is expected to accelerate next year's growth. In the context of the large increase in the number of intelligent machines, mobile gaming revenue level to reach a certain scale, the user's acceptance increased, for next year's high growth to bury the foreshadowing. Eric analysis that the second half of 2012 China Mobile online games into the industry growth period, mobile MMO online games have been proved in China quite market space, the future of this trend will be intensified, the formation of a Chinese-style mobile gaming market environment, some of the giant enterprises to mobile gaming industry after the scale of upgrade, Will devote more resources to mobile games, "big guy" just admission, the market pattern is difficult to set.

Page Tour products start new and old replacement

According to the latest research shows that the 2012 China page to open the number of products TOP20, there are 7 page tour is launched in 12, and to "Dragon", "Immortal Road," The main old star page tour is still the platform of the first push products. Eric believes that, according to the amount of advertising before the page, the current platform to obtain the cost of users in the rising, and under the pressure of operation, the platform will be high-quality user resources into the old star products to achieve the greatest benefit, this side will inhibit the new game superior. According to IRIS statistics of the first half of the 2012 TOP15, the 2012 release of the game only 1 of the list, the page tour market was once a lack of new games, up to now, new and old games to replace the phenomenon began to occur, for the page tour industry and platform, this is a healthy development situation.