Eric Consulting: Domestic personal cloud storage applications are booming

According to a recent study published in the 2012 China cloud storage industry and user behavior Research report, the current personal cloud storage application is still in the initial stage, and the accumulation of users is the focus of this phase. According to the survey, 2011 China's personal cloud storage users 23 million, 2012 will reach 107 million, growth rate of 371.7%.

Domestic personal cloud storage industry is still in the initial stage, the number of users presented a "small base, rapid growth" characteristics

According to the survey, 2011 China's personal cloud storage users up to 23 million, growth rate of 804%. 2011 is a personal cloud storage of the beginning of the year, in this year, many network disk class applications and notebook applications have been online, quickly attract users. In the 2012 and 2013, it is the stage of rapid popularization and development of personal cloud storage, according to the forecast of the 2013, personal cloud storage users will reach 223 million, the penetration rate of Chinese netizens is 36.7%.

Eric Consulting analysis that the rapid growth of individual cloud storage user size is mainly affected by the following factors: First, a user has more than one terminal phenomenon is more and more common, user synchronization and sharing needs become strong; The rapid development of mobile terminals and mobile Internet provides a good environment for the development of personal cloud storage. Third, the Internet companies to join the better education and training of user habits, and the Internet products need to store personal information and cloud storage application binding, accelerate the user's reception speed; four, The rapid development of cloud computing technology provides a strong backing for individual cloud storage practitioners, and the cost of storage space is decreasing; five, internet development brings about explosive growth in information, and more and more users need such a tool to help them organize their personal data anytime and anywhere.

Cloud Notes Domain main players: Evernote, Marcum notes, Youdao cloud note, etc.

Cloud Notebook products are a kind of personal cloud storage products, compared with the network disk class products, note the main focus on the text, in the form of textual records and storage, users can edit anytime, anywhere, search notes within the content. Globally, Evernote is a leading enterprise in the industry and officially entered the Chinese market in May 2012. In the domestic market, Shanda's Marcum is the first cloud notebook products, and has Sheng as the Foundation platform support, as of June 2012, its user number has more than 5 million, another excellent cloud notebook product is NetEase's Youdao cloud notes, the number of users have more than 3 million, Become one of the rapid development of cloud note application. In addition, cloud notes, Strider Diary is also well-known in the domestic cloud note application.

Eric Consulting analysis that the Cloud notes products started late, the earliest marcum in China September 2010 only officially online, the development time is also less than two years, the industry as a whole is still in the market cultivation and user education stage. At this stage, all the participants have a common responsibility, that is, the education market, the accumulation of user numbers is an important goal at this stage. For users, the choice of indicators is mainly data reliability, synchronization performance (speed and experience) and the security of the company backstage.

Personal Cloud Note Product Main features: more portable, more vertical, more privacy, more logical

In contrast to cloud-notebook products, Iris has found that cloud notebook products are more vertically segmented, primarily for users to record, store, synchronize, organize, and share personal information and information. Cloud notes are closer to users than cloud Web disks. From the function and user experience, Cloud notebook products have a greater imagination. In this field, homogeneous competition will be broken more quickly, product details and function of the continuous excavation, streamlining will become the focus of competition in the industry enterprises.

Iris predicts that cloud storage services for individual users are more diversified, moving towards subdivision and vertical

At present, the cloud storage service for individual users mainly has two kinds, one is like the Dropbox of the network disk class application service, the other kind is like Evernote's note class application service. Both overlap and complementary relations, while the use of two types of services, the proportion of users is also high. In the domestic, the individual cloud storage product in the function, the product form all does not have the obvious difference, the market competition also is not obvious. These are the manifestations of the early stages of development.

The analysis predicts that the cloud storage services for individual users will be more diversified, the existing network disk class and note class applications will be continuously subdivided, there will be new product forms. In the market development to a more mature stage, the product positioning will continue to subdivide, the function will also move towards the vertical. At the same time, a large number of entrepreneurs will join, market competition will intensify.