Eric Consulting: Soft and hard combination to open up women's app professional new areas of skin care

CNNIC's data show that, as of June 2014, the proportion of mobile internet users in China reached 83.4%. The proportion of men and women reached 55.6:44.4, and the potential size of the female app market reached 270 million. It is in that sentence "The world's women and children's money is the best to earn", a large number of capital into the female app market, but also created a female app market hot. Unlike other markets, the 1-year-old female app market does not appear to have all-inclusive platform-type app products, and entrepreneurs favor the deep niche. At present, female applications have a lot of subdivision areas: Women's health (aunt, grapefruit) shopping navigation (Beautiful said, Mushroom Street) mother and child (spicy mom help, baby tree) Beauty makeup (Beauty beauty makeup, beautiful nail, meimei beans) ... But we look at the above female app, it is not difficult to find a strange phenomenon, all of the female app is not the main selling point of female skin care. "Woman's life battlefield" face skin care, incredibly no app? How is that possible? We looked at it and found that in all the women's communities, there were special skin care sections, and the basic patterns and problems were very similar: we can see that the current female skincare app, At best, only a user and users exchange information between the platform, and the platform itself to do can provide the service is only the collation and matching of user information, and professional services there is a very large gap. And even so, in each big app's skin care plate, the user's active degree is still very high, the visible user is very needs the professional skin care information. 2014 is the year of intelligent hardware, the potential of a huge female market has become the intellectual hardware competition. Some of the current attempts include the introduction of an intelligent sunscreen helper by aunt, and the introduction of a female ovulation intelligence base thermometer. But these applications are to be tasted, the role of intelligent hardware does not really reflect, but as a community icing on the cake. and women's professional skin care field is still blank, which provides a greater display of intelligent hardware space. Really rely on the functionality of hardware, and software to do a deep combination, to build their own female app features, is becoming a new attempt by many entrepreneurs. "Face" is a female professional skin care app for the blank field research and development products, it combines the current market has not yet intelligent skin detection hardware, and software to do the depth of the combination to create a professional skin care app. We can see that "face" subverts the traditional female app's skin care counseling steps, it uses the whole intelligent hardware + cloud database Information processing methods, completely avoiding the information input end of the problem; expert + Intelligent database, avoid the proposed unprofessional: In addition, the "face" can also pass the hardware data, Authority to provide various types of skin care products effect evaluation data, to provide users with intelligent skin care products to buy suggestions. Users can accurately lock the most suitable skin care products, rather than relying solely on advertising or purchasing. "Face" as a brand new female app product, is trying hardSoftware to the way to open up new areas of the female app, the current "face" already has 2 conditions: first, high-quality hardware, with sufficient user appeal. The "face" of the hardware has a unique functional-skin tester, is currently in the field of female app unique. At the same time, "face" in line with the taste of female consumers "Meng Meng" hardware appearance. And for the first time, the concept of "package must be" has been introduced, which is the same important product concept as skincare in women's bags. Meng Meng's product profile, a launch market, basically no girls do not scream. Secondly, the software service is based on the hardware function. Hardware as a portal to provide data can not directly generate services, how to convert these data into effective services is the key to the success or failure of the combination of soft and hard. The "Face" looks at the current female app market, professional skin care market gap, combined with skin moisture testing function, play to do the most professional and most interesting skin care community, to provide users with: food and beauty of the task management and reminder system, the personification of the United States skin knowledge sharing system, professional skin Doctor consultation system, and other features of the mobile community, the hardware data can be effectively transformed into targeted personalized services. Beauty News (the face of the development company) in the recent release of the country's first female skin data report, the following is part of the report on skin tests for different age groups: As can be seen from the above data, authoritative tests show that women after age 30 are particularly required to pay attention to eye-week replenishment, which is more professional and authoritative than more user-sharing advice. "Face" gathered Tencent, Oracle, Sohu and other excellent product team, is a relying on superior hardware products based on the professional female skin care platform, has been and QQ space reached a cooperation, and access to micro-mail and Tencent Health platform interface Certification. In addition, the face is also shortlisted for China Mobile intelligent hardware customization products. In the continuous heating up of intelligent hardware, female users of the concept of skin care continues to improve today, professional female skin care app must be a major trend, will become the next hot pursuit of the capital market.