Eric Consulting: This year China's online gaming industry market size will be over 30 billion yuan

Xinhua Beijing, June 23 (Zhang Rudder, Ye Yangqing) According to the latest release of the "China Online game Industry Development Report," shows that with China's network game industry diversification, platform development, as well as the user groups continue to open up, its market size will further increase. 2009 China's online gaming market is expected to grow 49 year-on-year. 6%, up to 310.　　800 million yuan. "Network Game" is based on the Internet, can participate in a number of people at the same time computer games, through interaction between people to achieve communication, entertainment and leisure purposes.　　The past 10 years have been the rapid development of the online gaming industry, peaking in 2007, although the overall development of the industry will be flat in the next 3-5 years, but will still maintain more than 20% of the growth rate. The 2008 China online gaming market was 207, according to the report. 800 million yuan, an increase of 52. 2%. Globally, 2008 China's online gaming market accounted for about 27% of the world's share, ranked second, and the United States topped 29%. According to the development trend of the global online game industry, the market share of China will increase by about 5% per year. By 2012, the market size of China's online games will reach 686. 200 million yuan, the global market share will reach 46.　　9%. Eric Consulting analysts believe that, from the market segmentation, MMOGs (large multiplayer online game) is still a well-deserved "mainstream game", and always maintain more than 80% of the market share, but as user demand tends to diversify, new game forms, game terminals also gradually enter the market,　　One of the most representative will be IE as the carrier of the web game and mobile phone-oriented mobile terminals brought about by the revenue. China officially announced the issuance of 3G licences in early 2009, signaling that China has entered the 3G era. Eric Consulting believes that mobile phone network games will be one of the most beneficial industries in the 3G era. As for how companies can get bigger profits in this context, Eric Consulting analysts suggested that the network game could be transplanted to the mobile platform to expand the network game user base, improve user adhesion. Through the network game across the platform operation, China's network game users will be further improved penetration rate.