Eric: Game hardware sales soar hard to hide video game industry busts

According to a report by the American Research Institute NPD Group, the revenues of the video gaming industry fell again in July, despite the strong sales of Microsoft's Xbox 360 game. The video gaming industry's July revenue fell slightly, from 1% in July 2009 to $846.5 million in July, despite a 12% increase in hardware sales. So far this year's overall sales have fallen 8% from $8.2 billion a year earlier, to $7.5 billion trillion. Software sales fell 8% from $313.8 million a year earlier, to $281.1 million trillion.　　Sales of video game accessories also slipped slightly, down from $131.5 million a year earlier to $129.3 million this year, down two percentage points. "Although sales of video game retailers have fallen slightly from a year earlier, the success of StarCraft II this month has increased PC game sales by 103% from last July," said Anita, an analyst at NPD Group. Sales of PC games and video games also increased by 4% over a year earlier. "The strong sales of Microsoft's Xbox 360 gaming machine led to a sharp rise in hardware sales, with 4.435 million sales in July, followed by Nintendo's Portable DS console, which sold 398400 in July," he said. The company's Wii game console in the third place, sales of 254,000 pieces.　　Sony's PlayStation 3 and PSP portable gaming consoles were ranked fourth and fifth with sales of 214,500 and 84,000 respectively. Anita said, "Compared to July 2009, PS3 and Xbox 360 game console sales increased significantly." In fact, Xbox 360 is the best-selling game player of the month. This is the first time since September 2007, 360 has become the best-selling game console platform. "The most popular video game of the month was the NCAA soccer 11, which sold 692,000 units a month," Anita said. and PC game, the month of the most popular sales of StarCraft ii,7 month retail sales of 721,000 units. Monthly game sales of the runner-up is Le Lego, July, the platform sales reached 401,000 units, breaking its June 355,000 unit sales. It is worth noting, however, that the game was marketed only in late June this year. Only one months into the market, its sales can squeeze into the top 20 sales so far. ”