Eric Liu Longtao: China's E-commerce online payment development is uneven

E-commerce is developing rapidly in our country, iresearch market consultation predicts that the annual compound growth rate of Chinese internet shopping (consumer-to-consumer) and business-to-business E-commerce transactions in 2006-2010 is 45.7% and 55.7% respectively, and the development potential of e-commerce in China is enormous. However, as one of the bottlenecks of China's e-commerce development, online payment problem has not been effectively solved, online payment in China is in the initial stage of industry development, but also faced with industry supervision, payment security, market cultivation, product innovation and many other issues, but the current online payment in the field of E-commerce attempts and applications have begun to emerge , the major banks of online banking and payment companies focused on the business of E-commerce payment field.

Comparative study on competitive advantages of Chinese e-commerce payment method

Eric Research found that in the current China's E-commerce payment field, Consumer-to-consumer Online payment has become mature, the business online payment is in the market development phase, and business-to-business online payment conditions and environment is not mature, China's E-commerce online payment development is uneven, There is still a long way to go to solve the problem of Chinese electronic commerce payment in the future.

Consumer-to-consumer online payments tend to mature

Consumer-to-consumer market There are a large number of individual buyers and sellers, there is a serious problem of payment of credit, the traditional way of payment of bank remittances, cash delivery and other methods are not suitable, and at present, the major banks online banks do not want to enter such a large amount of resources and profits and thin payment areas, Therefore the third party payment platform becomes the Consumer-to-consumer payment main payment way. Due to China's Consumer-to-consumer e-commerce market concentration is very high, 2006 China's Consumer-to-consumer market nearly 95% of the market share in Taobao, ebay and Pat these three major sites, and these consumer-to-consumer sites have their own payment platform Alipay, an and Tenpay, Therefore, it is difficult to get involved in the independent Third-party payment platform in the Consumer-to-consumer field. With the Consumer-to-consumer in China's online shopping market, Consumer-to-consumer online payment market is becoming more and more mature.

The online payment competition is fierce

The special nature of business and the traditional shopping habits of Chinese netizens determine that the current Chinese consumers e-commerce payment mainly to the main goods to pay, followed by the Post office and bank remittance, business online payment in China is currently in the market development stage, has not become the majority of netizens and major merchants recognized payment methods. Due to concerns about competition for interests, currently in the field of consumer online payment, major businesses mainly choose and independent third-party payment platform and the major banks of the online banking cooperation. In addition, there are a lot of big merchants involved in the business, and these businesses are to a large extent the customers of the major banks, banks and third-party payment platforms are trying to become the choice of these large merchants, the future of major banks and third-party payment platform in the field of consumer payments will become increasingly fierce competition.

Business-to-business online payments are not yet ripe

At present, E-commerce payment is mainly based on traditional bank remittance, business-to-business online payment in the capital security, credit system, industry supervision, logistics and other aspects of the unresolved, business-to-business online payment in China's environment and conditions are not yet ripe, payment has become the biggest bottleneck in the development of Business-to-business E-commerce. However, it is difficult for third-party payment companies active in Consumer-to-consumer and consumer to guarantee business-to-business transactions, and it is necessary for commercial banks in traditional payment links to enter into this field, at present Bank of China, ICBC, Agricultural bank and so on have started to try to cooperate with the third payment platform to service business-to-business e-commerce transaction business.

Eric Market Consulting analysis that at present in China's E-commerce online payment methods are both Alipay and Tenpay as the representative of the non-independent third-party payment platform, there are also independent third-party payment platforms represented by China UnionPay's electronic payments and fast money, as well as the online banking payment platform that major banks are making efforts to launch, The market competition is more intense. In order to adapt and promote the rapid development of China's E-commerce market, for the major banks, in addition to vigorously develop their own online banking, but also to strengthen the cooperation with third-party payment companies in order to achieve mutually beneficial mutual benefit; for third-party payment companies, in addition to in-depth mining industry needs and user value, we must constantly innovate to pay products and services, Improve their core competitiveness.

Eric Market Consulting focuses on the new economic field of the network, is a provider of continuous data products, research and strategic advisory services. For more information, please visit
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