Eric Liu Longtao: Face the pressure and challenge the third party to pay

On the face of it, the price war faced by the third party payment enterprises in our country seems abnormal, but it accords with the objective law of the development of payment industry. The current Third-party payment market is still in the early stages of development, business and individual users of the demand has not been deepened, the payment of differentiated services enterprises have not been further excavation, which will inevitably lead to low-level supply can be magnified, and high level of demand is difficult to meet, The special condition of supply and demand determines the emergence of the market competition for the irrational price war.

Iresearch The market consultancy study argues that while homogenization is brutal, it is http://www.aliyun.com/zixun/aggregation/13318.html "> Payment industry integration and industrial upgrading of the inevitable process and important impetus, at present, the Third-party payment enterprises are facing the following challenges and pressures:

Market competition pressure

In the current third-party payment of the industrial chain, there is a large e-commerce site with its huge volume and user resources to provide direct payment services competition, there are major banks in the online banking services to improve and improve the formation of competition, there are independent third-party payment enterprises for the competition between merchants and users, All these will further aggravate the cruelty of the current third party payment market competition in our country. Third party payment market appeared very obvious price war, mutual attack and other competitive pressure, competition means from direct low price, free, to the service fee discount of one by one.

Input cost pressure

Because of the rapid development of electronic commerce market and technology, the cost of the third party payment enterprise which provides the online payment service is increased dynamically, such as the security investment of the payment platform, the input of the platform processing ability, the system meeting the diversified user's demand, the market development and the marketing investment. In addition to these high investment and operation costs, the payment industry chain bank transactions are relatively high, which makes Third-party payment enterprises in order to long-term development must face balance and bear the pressure of these input costs.

Enterprise Profit pressure

Market competition and the great pressure of the cost of investment, make the vast majority of third-party payment enterprises in the short term can not be profitable, can only be managed under the break-even. But profit is the lifeline of the enterprise, in addition to the individual financial strength of the payment enterprises, most of the payment enterprises can not not be the operating performance of the profit assessment, thus determining the enterprise in all aspects of the balance of investment, which can easily lead to the payment of enterprises exaggerated the propaganda and the poor quality service, If the quality of payment products and services cannot be continuously improved, the development of the third party payment market will be very unfavorable.

Service Innovation pressure

The innovation of payment service includes many aspects, such as online payment, innovation of payment platforms such as mobile payment and telephone payment, bank card payment, electronic wallet payment, point card payment and so on, innovation of payment modes such as G2C, business-to-business, and so on, in addition to the innovation from settlement, guarantee, customer service and so on. In the face of competition and challenges, the major payment enterprises only in standardizing the business model, innovative products and services to work hard, can fundamentally improve their core competitiveness, in the future increasingly perfect and standard third-party payment market occupies a place.

Iresearch The market consultation analysis, the third party pays the enterprise to face the pressure and the challenge besides above, also comes from the National Policy law uncertainty aspect, at present our country third party payment market competition pattern has not formed, the pattern change and the industrial chain each link's national policy also has the very big relation. But no matter how the market pattern changes, continue to focus on the vast number of businesses and users to provide targeted and mature payment products and services, is still the third party to pay the development of the main direction, I believe that the future of the Third-party payment market will be able to innovate and struggle in the process of rapid development.