Eric Liu Longtao: "The heat of the stock market" caused the Internet bank to use climax

With the popularization of Internet and the development of e-commerce, the competitive advantage of online bank compared with traditional bank will make more and more netizens choose to use online Banking service, especially http://www.aliyun.com/zixun/aggregation/in the second half of 2006. 30439.html "> in the fourth quarter the upsurge of China's stock market has greatly promoted the rapid development of the online banking business focused on investment banking.

According to the latest data from Iusertracker, the newest user behavior research system for Internet users, the fourth quarter of 2006, the total monthly effective browsing time of Chinese online banks continued to grow, especially with the advent of Christmas and the New Year in December 2006, The upsurge of online shopping has further promoted the majority of netizens to use online bank for transfer payment, which makes the monthly total effective browsing time of online bank users increase from 1.8% in October to 22.5% in December, and the total effective monthly browsing time reaches the maximum value of 3.52 million hours.

Eric Market Consulting analysis that at present, China's online banking business is mainly focused on inquiries, transfer, payment of fees as the main content of the basic business, while the stock, bonds, funds and other financial products and services as the focus of investment banking business development is relatively slow, China in the fourth quarter of 2006, the upsurge of national stock market to a large extent stimulated the vast number of netizens on the Internet banking business services demand, reflecting the online Banking user stickiness Index of the monthly total effective browsing time is unusually obvious growth trend.