Eric: The gaming industry has a tighter future

July 14 Afternoon news, Eric Consulting analyst Xufeng released an analysis of the report said that the game industry's attractiveness to investors is gradually decreasing, in the next two or three years, the game field of investment will show: The amount of small, heavy research and development characteristics. 2000-2008 game industry investment case according to Chinaventure data, as of the end of 2008, there are according to the Chinese game industry investment case total of 70, through the chart can be fancy, 2007 years ago, the market for the game industry's attention is not high, and into 2007,　　Investment soared, with 25 investments in just 2007 years, and a slowdown in 31.3%.2008 investments, which accounted for the total number of investment cases, down three from 07, but 22. Eric Analysis of the gaming industry's investment environment that the game industry's attractiveness to investors is gradually reduced, mainly because there are two points: 1. Increased investment risk: China's online game operators listed companies have about 10, the opportunity for new companies to go public is relatively small, so the possibility of high returns by listing is very small.　　Another possibility is that, with new investors involved, and the original investor exit, the risk is too high in the case of declining investment cases, and investors are certainly unwilling to see it. 2. Investment return tightening: Throughout China's online gaming market, the polarization is very serious, that is, cash-flow listed companies and small and medium-sized enterprises with serious capital shortage.　　The former obviously do not need to invest, and the latter usually a single sum of 10 million dollars below, small investment means that the return is small, in the context of the financial crisis, small investment is usually the first to be abandoned by investors.　　If 273 million U.S. dollars according to the capital Flow division, Operations + research and development enterprises to obtain the largest proportion, to 61.5%, operating enterprises to 16.1% in the second, research and development enterprises to obtain 8.9% ranked third. If the 22 cases according to the Investment Area Division, Operation + research and development enterprises still ranked first, but the share from 61.5% to 27.6%, while the research and development to 22.4% in the second, operating enterprises 19.7 ranked third. 2008 China Game industry Investment comparison distribution chart through the analysis of capital flows can be seen, investors for the operation + research and development of the all-round enterprise "love a single clock" investment is quite large, and the current situation of China's online gaming market, the same operation + research and development is also the guarantee of maximizing profit, in terms of the distribution of investment cases,　　Pure research and development enterprises accounted for the proportion of 22.4%, thus, although investors have gradually begun to pay attention to research and development enterprises, in the financial environment gradually improved, but also made a number of tentative small investment.　　It is that in the next two or three years, the investment in the game field will show: The amount of small, heavy research and development features, and web game is the most consistent with this trend of the game industry subdivision. To sum up, Eric believes that the idea that game operators are expecting investors to step in and leave is unrealistic, as the whole game industry to cool investment, the field of Web games will also be greatly affected, especially in the operational level, because the game operation of the enterprise comprehensive strength requirements are very high, once the traditional Internet enterprises large-scale intervention, Now some web game operators will become vulnerable in front of these big players. On the contrary, some research and development enterprises in the game with large enterprises have obvious technical advantages, this part of the enterprise once established their own in the field of research and development leadership, or very competitive market. And this part of the enterprise investment in the amount of demand is far less than the client game, so the technology-oriented web game research and development team will be investors next stage of the key investment areas. (Wood)