Eric Zhou Junwei: Network investment prospects for 08 will reach 480 million

As a new media platform, the network has become the main channel of propaganda and popularization of many enterprises, which has a wide audience and obvious effect. Network investment Platform as a new marketing model of network advertising, with the rapid development of franchise industry emerged. The vitality of the network investment mode lies in: To break the traditional media pattern with the new concept of information dissemination, to provide customers with more novel, more direct and more efficient advertising communication channels with all-round multi-level interactive mode.

The development prospect of network investment Market is considerable

Iresearch Eric Market Consulting that the recent two years of network investment Market has maintained rapid growth in 2006, China's network investment Market scale of 260 million yuan, increased by 30% than 2005; With the rapid development of franchise industry, as well as the network economy, In the next few years the network investment industry will continue to maintain more than 30% of the high-speed growth, is expected to 2008 network investment Market scale will reach 480 million yuan, network investment platform will become an important model of the future network advertising.

"Business Opportunities Online" leading the development of network investment industry

Since 2004, the network investment industry has gradually become mature, a group of well-known brand investment platform site gradually formed. According to the latest data of the user Behavior Research system Iusertracker by Eric Market consultation, the latest figures show that September 2006-January 2007 major network investment platform monthly coverage of the number of changes, Opportunity Online (www.28.com) has been in the lead, with the September 2006-January 2007 Opportunity Online site's monthly coverage ratio has been growing, from September 32.1% to 51.6% in January 2007. Online Business Opportunity Magazine (89178.com) The percentage of monthly coverage reached the highest level in October, at 23.3%, with a downward trend from November to January 07. Franchise Network (u88.cn) monthly coverage ratio from September to November showed a slight downward trend, to December to achieve a relatively high value of 14.6%. ］

Related information

Eric Market Consulting focuses on the new economic field of the network, is a provider of continuous data products, research and strategic advisory services. For more information, please visit http://www.iresearch.com.cn

According to the long-term continuous monitoring of 40,000 netizens, Iusertracker provides the objective situation of Internet users in China's family and work units to provide the most valuable third party decision support data for Chinese Internet industry. For more information, please visit http://www.iusertracker.com

Iadtracker daily monitoring more than 100 of the mainstream network media network advertising, timely response to the Chinese network advertising, providing Chinese Internet advertising competition brand analysis data. For more information, please visit http://www.iadtracker.com