Ericsson Jason: Create a rapid innovation to stimulate the development of car networking

Recently, Ericsson East Asia Industry Solutions and Consulting Department program architect Jason in an interview with Sohu it said that the car network also needs a strong open software platform, through it will apply developers (such as creators), the relevant institutions, enterprises, car manufacturers and consumers connect together, Bring new opportunities for the participants in the automotive ecosystem.

Vehicle networking in personalized and entertainment applications, focus on end-user perception, encourage the rapid innovation, including the creation of customers, will greatly promote and enrich the development of car networking.

Car networking, what are the prospects for the creation of customers? Jason discussed the following points:

1, the concept of car networking, although the long-standing, the market is in the ascendant. New energy vehicles, mobile Internet, IoT and other related areas of innovation synchronization, it is likely to make the car networking into a future of the show paradise. The prospect can be roughly summed up as four trends: the introduction of new technology, the diversification of the ecological chain industry, service form and business model development, platform application innovation.

2, the introduction of new technologies, especially the rapid development of mobile Internet for the car network injected new vitality, such as the current mobile communication 4G technology and future 5G planning, to provide higher mobile data and shorter delay, will enable the application of car networking can be fully demonstrated. The future of unmanned driving will subvert the traditional pattern of the automotive industry, but also strengthen the role of car networking, but also for the creators to provide a wealth of imagination and display extraordinary talent opportunities.

3, car networking based on the traditional automotive market, is a cross-industry industry, innovation determines the future of car networking, eco-chain industry diversification of the integration of development will determine the success or failure of the market. Vehicle networking involves automobile manufacturers, it and communications enterprises, traffic information content operators, car terminal Enterprises, service enterprises (such as insurance companies) and telecommunications operators, etc., will break the traditional industry barriers for different sectors of the creators to provide a number of options.

4, the car networking needs more fresh service and business model. Future vehicle networking requires the cooperation of automobile enterprises and more industries, especially the mobile internet industry, to integrate relevant resources, and to realize the cooperation and service of innovative mode, that is, cloud service will become the mainstream direction of next generation car networking development. Under the framework of these new modern management services, creators can participate in a variety of flexible ways.

5. As a result of diverse needs, the network also needs a strong open software platform, through which the application of developers (such as creators), relevant institutions, enterprises, car manufacturers and consumers to connect the car ecosystem to create new opportunities for participants.

6, in terms of car networking, usually more security tends to standardize, and entertainment tends to personalized.

7, car networking in the automotive entertainment rich personalized, individualized needs, for the creators or enterprises are a rare opportunity, but also need to have a public open platform to support the diversification of application development.

8, based on Ericsson Multi-service delivery platform of "Automotive interconnected cloud system" is in line with this trend, will take the lead in the new Volvo car to provide information entertainment, applications and communications cloud services. Cheleng not only brings huge business opportunities to the automotive industry, it will also benefit the various stakeholders in the technology ecosystem, enabling them to expand new business for drivers and passengers in new ways.

9, car networking in the personalized and entertainment applications, pay attention to end-user perception, encourage including the creation of the rapid innovation, will greatly promote and enrich the development of car networking.