Establish a clear positioning of enterprises need to adhere to the four principles

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In the e-commerce popular today, the construction site is already a necessary choice for business transformation, but also connect the enterprise and the virtual network link. And a successful corporate website must be clearly targeted for the target audience effective service, so as to play its promotion website marketing capabilities, to attract potential customers for the operation, otherwise it will certainly be a foundationless building, will eventually collapse.

Positioning is to clearly find their position in the vast electricity supplier world, how to clearly locate the corporate website, the world factory network product manager recommends that the following four points should be clear:

Clear business philosophy, brand characteristics

Enterprise building e-commerce site is built according to their own needs, not to follow the trend to build a website and build the site, so from the business philosophy, business operations and product marketing services. Well, for the site architecture, the content should be displayed through the text, pictures, colors, animations and other media to fully display the business characteristics and brand advantages, so that customers can be the first impression of the first impression on the corporate website conveyed by the core Ideas, to avoid excessive fancy but not practical features, so that customers feel the overall site bells and whistles, not easy to find the main information.

Clear business and technology relations

E-commerce, electronics is a tool, business is the purpose. Only through the effect of business, to reflect the technical value of e-commerce, technology to help businesses achieve the purpose of business, so the positioning of corporate websites must be locked in the current level of business skills, not the newer the better technology, not the more functional business Much better, but to fast safe, convenient and practical customer experience first, in order to achieve the transformation. Otherwise, it may be very dangerous to pursue the technical sacrifice site experience or to conduct various trading functions regardless of the current status of the industry.

Clear relationship between information services and sales

Enterprises to build Web sites to provide information services is the most basic, such as product information display, corporate information delivery. The sales is in a certain basis for payment and logistics functions and other technical support before they can take up the huge sales. For business sales, no matter what the target is, and only on the corporate website to provide as much as possible rich product information, introduction of professional knowledge and pre-sale after-sale information consulting firms can be carried out to the sales of this link, so the only effective corporate website information Service responsibilities in order to achieve the ultimate goal of sales.

Clear customer needs

Selling the product entails finding the consumer's point of demand, locking in the target population using the product, and meeting the needs of the user to achieve the transaction result. Enterprises should not only build their own characteristics, but also as much as possible to collect customer needs, to maximize the customer's needs in order to tap potential customers in the vast Internet. Customer resources are the most competitive capital of the enterprise, who can grasp the rapid response of customer needs, who will win the competition.

Construction of corporate website, is the inevitable era of electricity providers. The world factory network one minute free website, free information, free product promotion, professional website system and product information promotion services, so that the establishment of the station can not start or build a lawless SMEs truly experience the zero threshold of electricity supplier transformation.