EU wine "Double counter, the electricity business with the help of the crisis

The Ministry of Commerce announced earlier this month the investigation of anti-dumping countervailing duties against European Union wines. About 60% of domestic imported wines come from the European Union, and the vast majority of imported wine companies have been on pins and needles for the past one months, fearing a rapid rise in import costs has led to declines in sales. And the industry's pessimistic atmosphere, wine in the United States in the past one months, but achieved a year-on-year increase in sales of 30%, because many consumers worried about the price of wine after the choice of the advance stock goods.

This is a bit strange: the European Union wine "double counter", for the whole industry should not be a good thing, for the wine and the United States such as the industry leading enterprises, objectively is to promote sales growth one of the driving force. We later after careful analysis found: The industry's "crisis" can become the "machine", to a large extent, in the "double reverse" survey concluded before the gap period, due to the fear of imported red wine prices, resulting in the user's demand for red wine concentrated outbreak. Coincidentally, the wine-American network is now promoting nationwide red wine popularization, has a relatively intensive exposure. With two events, the wine-American network, the industry leader, has naturally become the biggest beneficiary.

Wine in the United States net in the "double counter" after the contrarian rally, but also caused us to think more. The import wine market is still in an extremely dispersed state, the industry concentration is poor, which for the industry and users are not a good thing. With the help of "double counter", the leading enterprises with capital strength fully take this to strengthen the industry integration, eliminate the small scale and low risk-resistant enterprises, improve the concentration of the industry and strengthen the discourse power. In this way of thinking, even facing the pressure of price increases, the wine network still decided in the next July through more aggressive price promotion and brand promotion, such as strengthening the active offensive, to seize the market.

With the help of the industry to develop their own, wine Mei Network is not the first.

In the past "6 18" electric business War, Jingdong on the aid of the cat for the supplier of "two select one" of the original to their own disadvantage strategy, put low posture complaints "bullied", but won the user's sympathy, became the biggest winner. If there is no vertical electric dealers in the winter since 2011, and on the basis of the vertical electric operators began to change the idea of money to seek profits as soon as possible, so many brands have given up the idea of vertical business, coupled with the fear of the cat in the electric platform of a single large and damage their own interests Jingdong Mall open platform can not be the progress of the current scale.

Therefore, the crisis, in the "danger" is always accompanied by "opportunity." In the face of crisis, if more to think about how to turn "crisis" as "machine", rather than complaining, for enterprises and industries, perhaps another round of growth.