European and American survey: shopping season consumer satisfaction increased

A report released shortly ago by foresee results showed that online shoppers in the US and Europe were more satisfied with e-commerce sites than they were last year during the Thanksgiving week.

The consumer satisfaction http://www.aliyun.com/zixun/aggregation/32267.html "> Survey company surveyed 136 retail websites, calculated according to the 100-point system. In about 500,000 surveys, consumers were asked about some of the features of the site they purchased, such as navigation, price, product type, product browsing, and site performance.

Foresee said the retail web site scored 73.7 on Thanksgiving week (November 22 to November 28), a slight increase from 73.5 last year. On the Thanksgiving weekend (November 26 to November 28), the retail website scored 73.4 points, slightly higher than last year's 73.2. On the Web Monday (November 29), the overall site was divided into 73.1, the same as last year.

For online retailers, even small gains can mean more benefits, foresee said, with a 1% increase in satisfaction, and an annual benefit of 9%.

"In tough economic times, retailers that provide good customer experience can gain more, because when other retailers are unable to meet the growing demands and expectations of consumers, they can seize the opportunity to occupy their current market share," said Kevin Ertell, vice president of the Forese retail strategy.

The company believes that a good website should get 80 points. Of the 136 websites surveyed, 40 (29%) were rated as excellent. By category, clothing and accessories retailers scored the highest level of consumer satisfaction during the Thanksgiving week, with 74.1 points for--77.3 retailers and 63.6 for consumer electronics retailers.

As you can see from this report, consumers are paying particular attention to the site user experience, as Kevin Ertell says, providing a good user experience can help online retailers get more revenue.

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