European debt crisis pushing foreign trade turning point e-commerce promotes industry upgrade

The European debt crisis intensified, China's exports to the EU significantly slowed down, the international demand for serious shrinkage, as domestic prices continue to rise in the cost of rising, foreign trade export enterprises face the market reversal of the turning point.　　In the new situation of domestic and external economic situation, foreign trade export enterprises have to change the original Low-cost competition strategy, use the emerging platform to find a new way of industrial upgrading, to avoid the risk of European debt crisis, open the new blue sea exports.　　Europe's debt crisis: the negative impact on China's exports has been exacerbated by the 18-month-long European debt crisis, with 12 UK financial institutions and 9 Portuguese banks downgraded, with Fitch announcing a downgrade of Italy's and Spain's sovereign credit ratings. The new economic crisis triggered by Greek sovereign debt has spread rapidly to countries such as Britain, Italy, Spain and Portugal, even as Europe's strongest Germany has recently been questioned by investors.　　China's foreign trade industry has argued that this round of global economic adjustment has exceeded the 2008-year financial crisis, the economic crisis on the negative impact of international trade is spreading. Foreign trade is one of the "troika" of China's economy, the global economic recession and the decline of international trade have more serious influence on our foreign trade export.　　China's exports to the European Union rose 22.8% per cent in January-August this year, below the overall growth rate of 1.7%, slowing growth, according to data released by the Ministry of Commerce. European market consumption declines, orders are reduced, to export-oriented economy mainly small enterprises in the Pearl River Delta, according to the National Development Research Institute of Beijing University published Small Business Survival Survey report, with the increase in raw materials, labor costs, compared with the 2010 average profit reduction of 30%-40%,　　No new profit growth point, business difficulties began to increase. According to a joint survey by Peking University and Alibaba, orders in Europe and the United States have been declining since 2011, and enquiries from both regions have shrunk after August 2011, with a greater impact on small PRD enterprises with an export-oriented economy as the main axis. Despite the current Christmas season in Europe and the United States, but most of the European market is still around 50%, the American market, the shipment rate is also less than 80%, compared to the previous years, a higher decline.　　Orders from the Middle East and Latin American and African markets have increased slightly, but they are far from offsetting the decline in U.S. and European market orders. "Previously produced products lack characteristics, are normal household items, lack of competitiveness, 2011 by the impact of the economic deterioration in Europe and the United States directly lead to export orders for such products to reduce more than 70%."　　"Jiangmen Xinhui area Yangyang Metal Products Co., Ltd.," said Liang.　　and Guangdong Kaiping Sanitary Plumbing Factory also encountered the same dilemma, the annual sales of about 3 million of sanitary faucet products in 25% export trade, but this year the environmental change led to a reduction in export orders 50%. Industry: small enterprises through the transformation of E-commerce to find a way out of traditional foreign trade is the fact that the industry is generally accepted, low profit, long cycle has been the foreign trade people thinkUsual thing.　　Especially in the situation of global economic crisis, the increase of personnel cost, the change of exchange rate and the rise of new trade protectionism. In the Zheng Yilong of three-June electronics in Foshan, Guangdong, the adverse factors such as rising raw material prices and rising labor costs for Chinese exporters are mainly to make corporate profits weaker, but do not cause a "fatal" blow.　　However, the European debt crisis led to a decline in the purchasing power of Europe, and then import demand weakened, the loss of European products are bound to be affected, this situation on Chinese foreign trade enterprises is just a "fundamental". "Economic deterioration in Europe and the United States, foreign customers desperately to drive down the purchase price, the price up to basically no market, which seriously weakened the profits of enterprises, although the enterprise is now normal work, but because the profit is too low." Many peer companies have discontinued or switched production.　　Foshan Rong Xin electronic director told reporters.　　For domestic foreign trade export enterprises, the cost of various factors of production increased, profit space was constantly compressed, profitability weakened, compared with 2010 profit reduction of about 40%, but the new profit growth is not present. "In the increasingly harsh international and domestic economic situation, the export of foreign trade in small enterprises can not rely on traditional low-cost management means to maintain, the urgent task is to speed up the transformation, can use E-commerce, broaden the target market and sales channels, can not be limited to the so-called first big market."　　"Industry analyst.　　Alibaba, as China's largest SME export trade network platform, with more than 61 million registered users from more than 240 countries and regions online community, the website of the enterprise export order data, to some extent directly reflects the whole of China's export trade, and has become China's economic barometer.　　E-commerce: foreign trade Enterprises in the new blue sea under the severe situation, foreign trade enterprises how to evade the risk of European debt, change the traditional marketing methods, the transition is placed in the face of foreign trade enterprises before the urgent task. "With the help of E-commerce not only to enhance the profits of enterprises, but also helps enterprises to transform and upgrade, change the past batch production mode, achieve customized production, the focus of the enterprise also transferred to product services, brand and innovation, thus further enhance the value-added products."　　"Xiamen Huarong Group executive director Xu Pingfan said."　　In recent years, small and medium-sized enterprises by virtue of their own rapid response capacity, consciously cater to the changes in the market, through product innovation and the use of E-commerce platform such as Alibaba, to open up a small and medium-sized export enterprises to help evade the risk of financial crisis, open the new blue Sea of foreign trade to the success of the The 2008 financial tsunami hit, the whole of China's export situation suddenly bleak.　　Many factories have opted to cut back on the sidelines, with many trading companies opting for layoffs and even closures. But the Guangzhou City union Town Harbor Company chooses the contrarian trend and for, and put manpower, financial resources, set up a new business team, resolutely in Alibaba foreign trade platform opened a second account-------------------Ke mei light box, using E-commerce to open up foreign trade channels, in the original European and American market, specializing in the Middle EastField。 "In 2009, our branch of the United States exports a sudden rise, sales accounted for the overall export of the entire company 30%, which greatly alleviated the company in the financial tsunami distress situation."　　"Hong Kong and China foreign trade, Mr Liu Xiango told reporters, through Alibaba, the current China-Hong Kong export has accumulated to more than 20,000 overseas customers, and distributed all over the world." Have a solid customer resources and sales channels, in the face of the European debt crisis, Liu Xiango appears to have the confidence to borrow Alibaba this E-commerce "boat", from the zero team to launch a local breakthrough, not only to break through the siege of the financial tsunami, but also to catch up with the opportunities of the ocean to the "boat Share to:>> more