Evaluation criteria for the effectiveness of network promotion

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Enterprise online promotion points have web site promotion and no website Enterprise promotion, there is a Web site to promote the general is mainly to promote the site, and no website Enterprise promotion is generally based on trade platform information and classified ads, such as the form of advertising, so, for the search engine platform is based on a Web site enterprise promotion. Then we simply for the Web site to promote the enterprise to analyze the effectiveness of online promotion evaluation:

First of all, the landlord is also engaged in the network services in this industry, the purpose of this issue come up I think is to hope that we can promote the effectiveness of the enterprise online evaluation to make more exchanges and analysis, to promote the study of the enterprise, for the service agencies, for everyone is very useful. I would like to briefly explain my understanding of the effectiveness of enterprise online promotion evaluation.

Enterprise online promotion points have web site promotion and no website Enterprise promotion, there is a Web site to promote the general is mainly to promote the site, and no website Enterprise promotion is generally based on trade platform information and classified ads, such as the form of advertising, so, for the search engine platform is based on a Web site enterprise promotion. Then we simply for the Web site to promote the enterprise to analyze the effectiveness of online promotion evaluation:

Enterprise online promotion is generally based on website promotion as the core to promote, even in the trade platform to send the enterprise or product information will still highlight the Enterprise independent website, potential customers in the trade platform after browsing the information will also have further to browse the company's website Desire:

Web site to promote the effectiveness of monitoring and evaluation, at present there is no uniform set of standards to be measured, so we can only go to a general exchange of the current evaluation methods have been adopted.

One, the enterprise website promotion effect has many kinds of performance:

1, such as the increase in the number of web visits

2, the promotion of network brand

3. Increased number of online users registered

4, promote the growth of offline sales

5, direct production of sales

And so on all kinds of effect performance. However, the ultimate goal of corporate web site promotion is to obtain more potential users until the ultimate goal of increasing corporate earnings.

Second, the Enterprise Web site promotion is a systematic project, rather than a simple list of various promotional methods.

So what is the meaning of the so-called system engineering: for example, we have traditionally understood the website to promote is to push our website address (domain name), but after a number of Web site detection will find that the site has more than 60% browsing source is not from the home page to enter. In addition, the enterprise has used a variety of commonly used Web site promotion methods, such as the landlord mentioned all used, but there are other factors may cause your promotion is not very ideal, for example, your site itself to build network marketing is not strong and so on. Therefore, it is said that Web site promotion is a systematic project, not a simple list of all the commonly used website promotion means.

Third, the current commonly used enterprises to promote online evaluation indicators:

1, the site traffic indicators analysis and evaluation: general use of free or charged Web site flow monitoring system, such as free of charge at present have 51la,chinaz and so on are doing well, but, how to monitor data based on the background mining, this is not what every non-professional can do or say better.

Through the website traffic Monitoring system, from a shallow level you can get access to your corporate site visitors to the geographical distribution, access time, access to the source and access to the portal, from these simple indicators can make some reports, more data can refer to the website monitoring system background data reports.

2, the website promotion to the Enterprise Network brand establishment or the expansion appraisal analysis:

This part of the comprehensive data and dynamic is too large, the enterprise is difficult to monitor, generally through the potential customer feedback information, the Enterprise channel and competitor response, etc. to make evaluation.

3, Enterprise sales promotion or direct sales formation:

This is perhaps one of the most important indicators that SMEs are most concerned about, can be through the network feedback, enterprise line phone feedback records, business personnel and potential customer communication and other aspects to monitor the website promotion or said the enterprise network promotion brought by potential customers and the promotion of offline sales, or directly online orders form. At present, many corporate websites generally target the promotion of enterprise sales, including offline and online.

Return to the landlord mentioned how to take round the question, will you list the promotion way to return to the class:

Google/yahoo/aol/baidu/bing belongs to search engine promotion

alibaba/China manufacturing/hc360 belongs to trade platform promotion

So for the search engine network marketing the current site to promote the popular means of promotion, of course, is not necessary to all the search engines are put ads, if you stand in Google to obtain a good natural ranking then you do not need to put AdWords ads or reduce the investment in this advertisement, For Baidu is also follows, if your product or service keyword competitors have more than 50 in doing bidding rankings, so if you have enough budget to keep your rank on the first page and keep it for the long haul, this is a huge expense, and if not, consider other promotional tools.

For the promotion of trade platforms, according to their own enterprise industry, have chosen to do 1-2 of the platform to do this kind of charging services can be, such as Alibaba and globalsurce do foreign market promotion, the cost is not expensive, I think when the corporate budget is not very well-off or you now say that the effect of the hope to reduce investment in the case, based on the experience of your network traders to judge the round can be, for example, you get from Alibaba on the valuable information far more than the global resources, Or if you get valuable information from a global source or a deal that is much larger than Ali, you can reduce another investment or lower your level of commitment.

Author Hula original address: http://www.seotou.cn/

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