Event-centered website promotion strategy

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I am a master of communications, journalism and Communication, PhD. Interested in news planning, network marketing and event dissemination. As a result of planning many websites and activities of the promotion, also can be regarded as an entry-level "network pushing hands", but in the network search engine optimization is a super rookie. Needless to say, I began in 05 in a number of companies as media advocacy consultant. In the day-to-day work and learning to gain some experience, is now through this site to share with you, and look forward to your guidance.

I do not like to promote the site with the use of a sustained accumulation and training tactics. Also do not like bidding rankings, and the news events planning and speculation is very interested. In 2006, I acted as a spokesman for a major event, commissioned by the company to publicize its group's pharmaceutical website, through the speaker's identity, in the media interview, I will be the website of the Web site published, and on the website opened with this large-scale activities related information, Site clicks suddenly from the daily number of single-digit rise to more than 7,000, maintained two months or so time, external links to upgrade a lot, PR value from 0 to 3.

2008, I am invited by the Media person website, do the site of the moderator, the site to take an examination of the main content, so to prepare students mostly, many outlaws in the above to sell "test anti-shielding text message Transceiver Tool", in the administrator miserable time, I found the administrator, with the Shanghai Youth newspaper made contact, The youth newspaper has done almost a whole edition of the report, and "Media network" and "spread the little prince" these two keywords in the entire article, appeared many times, are positive affirmative tone of the report. Interested friends can search on Baidu, the article reprint rate thousand (reference keyword "anti-shielding, anti-detection spread of the Little Prince")!

Last weekend, there was a graduate student's friend of his own business opened a chicken restaurant, they do a small blog, the traffic is not much, business in general. Later he wanted to make a report through the Shanghai newspaper people want 80,000 pieces of advertising fees, I contacted the youth newspaper, and from the employment situation of college students, economic crisis, student entrepreneurship, graduate students and the identity of the sale of chicken, such as the gap between the timeliness and obvious identity of several points, the youth newspaper conducted an interview, Published a full version of the report, but also with pictures, forwarding volume is also very large.

I have just made a website, also is the information sharing free service type and the consultation type website--the media on-line, is planning to promote, I have planned several small media events, has the social dispute topic as the cut-in point, hoped in Shanghai Traditional media publishes, asks everybody to look forward to.

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