Event marketing in the eyes of a grassroots webmaster

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Speaking of network marketing in the event marketing the vast number of webmaster friends are not unfamiliar. With the development of Internet and the growing of netizens, event marketing is paid more and more attention by Network marketing personnel. Event marketing is like a double-edged sword, if the use of good results will be a large degree of promotion of corporate brand awareness, and relatively low cost. But if used improperly, it will self-destruct the brand.

You may remember a fairly successful event marketing case in 08-Wanglaoji event Marketing. With the help of the Wenchuan earthquake donation 100 million and then to "Ban Wang Lao Ji", became a well-known brand. Successful internet marketing has also driven other traditional media to report, so that the advertising effect is definitely worth the money in the low cost operation. This is the network event marketing has the charm and strength.

What are the characteristics of event marketing that is widely concerned? You want to simply talk about your own ideas and views:

The first is the starting point of the event. Event marketing must have an event, this event must also have a certain news value things, or can let the vast number of netizens concerned, and can be the voluntary dissemination of internet users things. For example: Public welfare events, social hotspots, corporate crises, entertainment news and so on.

For example Mengniu Company uses the social focal point "The God five launches" the strong shape Mengniu Health, the High-tech space specialized milk image. Because God five airborne is a social hotspot that the public pay more attention to, through such hot event marketing information can become the tipping point of the event marketing.

The second is the communication channel of event marketing. Offline time marketing The main channels of transmission such as: newspapers, television, outdoor advertising and so on. and the online event marketing mostly by the forum began to detonate and spread quickly. For example, "Jia incident", through the Baidu Bar began to hot, and then caused by the major portals, news sites reproduced and spread, quickly leap Red network.

I feel that these successful event marketing cases are almost no real natural occurrence of some events, are organized planning and strong implementation to do.

Then it adds fuel to the flames. A successful event marketing is not a flash in the pan, but a certain continuity, only constantly explore new news points in order to truly shape a brand. A successful event marketing is necessarily twists climax, and finally put all the points in the marketing target, this is the perfect event marketing.

You like some network reds, first be exposed and then arouse the attention of netizens, public opinion attacks, and then the parties to the rumor, and then again out of the more popular things, so that the continued launch of Internet users to discuss, continuing to arouse the attention of netizens, only this will be possible fire.

Finally, the relationship between the event and the marketing goal. All event marketing must be linked to events and marketing goals, like the Mengniu and God five above, which puts Mengniu's own health and High-tech features in close connection with the physical and health requirements of God's five astronauts. Do not expect to go through some of the events and their marketing goals combined, so that is not recognized by users.

You can use the effect of Brother Sharp to do the garment industry, if you change the catering industry is obviously not workable. So event marketing must be related to events and marketing goals.

These are my humble opinion on event marketing and hope to share with you.

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