Evergrande: will continue to perform 85 percent discount

⊙ reporter Pan Jian 0 Editors Heng Qing face the chaos of the price of the storm, Evergrande Real Estate President Haijun 16th, the first public response said, Evergrande's pricing strategy is fluctuation, after the introduction of 85 percent discount sales performance has several times of growth, also proved that the product pricing market recognition, Evergrande will continue to carry out 85 percent discount nationwide. May 5, Evergrande Property announced that, from 6th onwards, the Nationwide 40 real estate full implementation of 85 percent discount promotions. Evergrande's first price cut triggered a shock in the industry. Subsequently, media reports said that Evergrande cancelled 85 percent discount on May 16. The Evergrande explanation is that May 16 is the deadline for this round of promotional cycles.　　It is normal for each promotional cycle to have different promotional strategies. At the 16th press conference, Evergrande responded to the first price reduction. Haijun said: "Real estate control measures issued after the housing market volume fell very quickly." After the company made the assessment, that the housing market appears to have insufficient confidence, in response to this situation, Evergrande decided May 6 to launch a 85 percent discount nationwide. Haijun revealed that after the introduction of the 85 percent discount, the company's sales performance has several times growth. Like the 16th opening of the Hefei project sold very well, as at noon on the deal 402 sets, the transaction amount of more than 200 million yuan.　　Such performance shows that Evergrande's product pricing is recognized by the market. In the face of Evergrande's price will continue to doubt, Haijun made clear that the price will not end on May 16, the future will be based on market conditions to decide when the end of the price.