Evernote founder: Real cow x products to do like "external brain"

Generally speaking of Evernote, most people's first reaction may think of the notebook app, its executive long and co-founder Reiben (Phil Libin) was always unhappy when he heard this, because he thought Evernote is the human brain "external program", is a powerful tool. Now the Evernote has been quite successful, and downloads on iOS and Android have exceeded tens of 65 million of users on platforms such as operations, desktops and Web pages. Moreover, Reiben has become accustomed to being called evernote"Digital Notebook", after all, it really relies on the note function in 2011 to create profits. " Reiben recently received an exclusive interview with Wired to talk about Evernote's past, present and future. Wired asked (hereinafter referred to): Everyone is busy doing video games, drawing, music, social and so on programs, you have chosen compared to the more boring notes service, why? Reiben (hereinafter referred to as a): At that time we wanted to make the application for ourselves, so that users can at any time in the most easy way to write down information, Whether it's a sound, a picture, a text, a Web page, or a file, a place that allows users to store and read at any time. We want to redefine efficiency and never feel that Evernote is a note-taking service, and we think it's more like an external brain. Q: Has today's Evernote fulfilled your ideals, or are you still working on them? A: We just took a step forward and we gave ourselves 100 years, and a few weeks ago we celebrated the 5 anniversary of the completion of the army, which means our progress is only 5%. Q: What are the expectations for Evernote in the future? A: Nike to me the most profound, it started with Adidas and Puma and other shoes brand in the niche market competition, is also the first to break into the mainstream of the shoes brand, as a favorite sports people in the hearts of the preferred brand. We hope that Evernote can be a representative service for all intelligent and efficient people. Q: What you call the 100-year plan seems to imply that Evernote must create products that are more complex than text notes. A: I want to make all the things that are not smart enough to be wiser. Enterprise Edition Service Evernote Business is to provide enterprises with more intelligent tools. The other is efficiency, with Microsoft Office tools representing efficiencies over the past 25 years, with an average of 1-2 hours using Office tools and sitting at a computer. The smart phone has shortened the average time to about 2-5 minutes, which is why I think Microsoft has been slow to get onto the device because the tools are fundamentally different, "what's the most efficient tool for 2 minutes?" Not office. In the next few years the device will continue to shorten the processing time, smart glasses may only take a few seconds, the watch may only look at the time, must come up with the new use of products, the new definition of efficiency. Q: This marketThere are a lot of terrible opponents, such as Microsoft, Google and so on, what do you think? A: There will always be rivals in the market and we cannot find anyone to invest in 2008. Usually when we sell our ideas to VCs, they will politely ask, "Who are your competitors?" I said, "Every computer or PDA, or even another device, usually has a free note-taking software built into it." "Such sales certainly don't end well," he said. But we have not thought about this problem, we and Apple, Facebook, Amazon, Google, Microsoft's big companies can absorb their users, but some aspects of competition with them, life is not the case. If you wake up every morning thinking, "What am I going to do today?" Instead of always thinking about who my enemy is, who I'm going to beat and so on, isn't that much happier? and the way we succeed and beat other opponents is to make great products.