Evernote strong into China and stir up the hot cloud Note market

Cloud notes are not aimed at the vast majority of "cock silk", but in a suit-and-tie efficiency business crowd

Use free mode to do business users, enterprises will feel cloud notes This tool is not reliable, as a first for high-end user customization

Investors believe that active users have more than 100,000 of the cloud notes each day, the capital will pay more attention to

As a frequent investor in China and the United States, the MI group, managing director of the Speed of light venture, attaches great importance to efficiency, and in his mobile phone, cloud notes Evernote is a good helper to improve work efficiency. "This thing is very hot abroad, and even more than 30 books have been published in Japan to teach you how to use it," he told reporters at the south. ”

In May of this year, the English-speaking company, Evernote, made a strong entry into China and launched an impression note, along with its acquisition of as much as $70 million trillion of investment from China's broadband industry fund. Seemingly tepid cloud notebook market, whether will a stone stir thousand layers of waves? Actually, before the impression notes landed in China, Qihoo 360 has quietly cloth fit cloud notes, such as two pieces, and another cloud notebook product light notes in the early this year after the angel investment, and is expected to complete a round of financing at the end, there will be more capital holding currency to vote?

"Over the river Dragon" strong

The "import" impression notes are affectionately called "Elephants" by fans, because the impression notes are marked with a green elephant. Now "Elephants" arrived, quickly connected to the "atmosphere": a large amount of investment Tian, to create a localized small team, but also with Alipay, UC cooperation. With the big boys "lead", impression notes beats, made a combination of local conditions in China improved.

However, the impression notes in the foreign communication is very "strong", the domestic media in the interview must be "exclusive", that is, "do not put the impression notes and other brands in the same layout or the same report." Its media director of the South reporters explained that, in the face of the domestic environment, there are many users are very difficult to understand the different cloud notes products between the differences. "Even if we miss a good opportunity to report, we should not let the user misunderstand." We have no way to make up for the job and let the reader know the difference between the impression notes and other products. ”

South reporters can not meet the impression of the official "request", only through the peripheral interview analysis to restore the "elephant".

According to a South Dublin reporter found that the impression notes in China currently only support by e-mail sharing notes to others. In foreign countries, Evernote is free to share notes in the form of email, im chat software, forums, Twitter, and more. The market has different opinions on this point. In the United States, Evernote users are more likely to share information with each other. However, in China, sharing information is more popular through micro-blogs, micro-letters and other forms. Donshau, managing director of Qiming Ventures, told reporters in south China that he was not optimistic about email sharing, and that his BlackBerry, an example of a BlackBerry, was not doing so because the Chinese were not so dependent on mail. But there are also analysis that the impression note may be the first mail-platform testing, the future may also expand to other social platforms.

At the same time, a major challenge before the impression notes is that the charging market is not yet ripe. Impression notes also understand the Chinese market is not easy to do, its parent company CEO Fille Limbin Phillibin has openly told the media that China is "the most difficult market." Although Evernote has made a tens of millions of user base in a relatively developed foreign business market, it has a fairly high percentage of paid users. But came to the Chinese market, it is not aimed at the vast number of "cock silk" group, but wear a suit tie business groups.

In addition, China's cloud notebook market has been developed for more than two years, but has been quiet. South reporters in the interview industry, the answer was almost unanimous, user habits and the market are still in the early stages. As for the success of impression notes in the Chinese market, most people in the industry say "it will take some time for the market to mature".

Some investors believe that the impression of notes into the Chinese market, profitability is not the primary goal, Evernote also do not need the Chinese market to make good performance. Donshau to reporters in the south, "to enter the Chinese market is to let the parent company Evernote Future listing, can use the Chinese business to tell a good story." ”

But regardless of the purpose, the entry of the "catfish", the impression note, has stirred the Chinese cloud-notebook market to swallow water. China's local cloud-note companies are still looking for users ' needs.

(Responsible editor: The good of the Legacy)