Evernote users close to 30 million paying subscribers to 25%

"Mobile new discovery," Evernote CEO Fille Liebing (Phil Libin) said today that Evernote registered users are close to 30 million, with more than 25% paid subscribers.

Evernote development momentum is very fierce. Last December, Evernote registered 20 million subscribers. In less than six months time, the growth of nearly 10 million users.

Liebing analysis of the development of Evernote three steps: The first step requires user registration, followed by the increase in user stickiness. To date, about 40% of all registered users have been registered and used since 4 years ago, and the third step is to make the user willing to pay. "This step will happen naturally." Companies don't force users to buy professional editions, but they give users a brief experience of the power of professional editions. In this way, more than 25% of users are willing to pay. ”

"Retaining a user is more important than making a user pay," Liebing stressed. ”

In a previous interview, someone asked about the company getting nearly 100 million dollars in financing. Liebing responded that a new round of financing was indeed underway, but that all matters were still under negotiation and that there was no clear outcome. (MK)

(Responsible editor: The good of the Legacy)