Every customer aged: for this year's profit set 50% performance growth targets

News and technology information January 28, where the CEO aged in the annual summary meeting said, "the past year has been the establishment of the customer service, the most difficult year." At the same time, in 2013 every guest will travel light, the target annual performance growth of 50% and strive for annual profit.

Aged in the speech, 2012 every customer development in the fifth year, encountered expansion problems, on the one hand from the expansion of personnel, on the other hand, the product out of control, no inventory turnover awareness; Re-operating infrastructure redundancy. The root cause is http://www.aliyun.com/zixun/aggregation/6926.html "> Management ability to keep pace with the development of every guest." Ignoring every guest is both a fashion brand company and the longest-span internet company.

For the above reasons, every guest in the past year has made a lot of adjustments: including organizational structure adjustment, personnel structure optimization, focus on professional product direction, centralized digestion of inventory.

According to the old introduction, the above adjustment achieved performance growth, and let the operation efficiency increased by 200%, the overall inventory turnover days from more than 3 months to less than 30 days, not by financing but by their own hematopoiesis to achieve development. The most important team of people have been trained and embarked on the path of healthy development.

For the goal of 2013 years, aging stressed to "light": first, the target annual performance growth of 50%;

The following is the full text of the aged speech:

Every customer sincerity product all colleague, everybody good!

First of all, I have a few questions to ask you, please answer me loudly.

Did you go to the warehouse yesterday?

Did you go to the warehouse the day before yesterday?

New Year's Day in the storeroom?

Is Christmas in the storeroom?

Thank you. The past one months have been hard.

In fact, the staff of the Treasury, such as the wind up colleagues and the customer service colleagues, have been working harder. The technical support of the warehouse staff, also can not rest, because the hands of every more downtime, a cold colleagues will be more.

In short, in the past one months, all the colleagues have become a warehouse center of various types of skilled workers, this is a great harvest.

On Christmas Day, I have said in Beijing Treasury, I hope the New Year's Day to end the backlog of the problem, but did not think until today, still is a rough order. Every guest's enthusiasm, especially the demand of female customers is fierce and strong, beyond imagination.

Over the one months, more than one colleague has reminded me of the need to write an e-mail thanking everyone ... I never wrote it because an email was not enough to express my gratitude to the management team.

This one months to all of our colleagues in the efforts to help solve the storage center in the immediate need, but also let me see every guest the best side. I often heard that, where the customer is big, the Department of Cooperation more and more difficult, icing on the cake can be a boon. But this one months, where the guest story, let me once again see a start-up company's fighting power and execution. Day after day, but also let me feel the guests insist and toughness.

So, I have been holding, wait until today, in front of everyone, all the guests, said:

The best guest, I see, thank you.

2012, the fifth year of the guests, is also where the customer prudential products since the establishment of the most difficult year. Since August 11, we have been aware of the challenges that will come after the rapid expansion of the guest. What are these problems? The first thing we see is the swelling of the people and the bloated everywhere. Few departments can say exactly how many people they need, and I'm not hearing anyone. The second is the product out of control, there is no sense of inventory turnover, arbitrary orders. Again, the redundancy of the operating infrastructure.

But these are appearances, results, not causes. The root cause, after a long time of thinking, we understand, is our management ability to keep pace with the development of every guest. In the first four years we were lucky, it was the wind and the waves, it seems to indomitable omnipotent. So we ignore every guest is not only a fashion brand company, but also a long span of internet companies, we underestimate the difficulty of managing such a company, especially a billions of-scale brand companies difficult. Of course, there are external factors, that is the whole electric business field of Fangweising, it seems that saliva can float itself to the moon.

Aware of the problem, it is impossible to come up with all the solutions overnight. It can be said that the past year has been a very difficult process for us to find a solution to the problem. Multiple organizational structure adjustment, personnel structure optimization, focus on professional product direction, inventory digestion ... With the changes in the external environment and the intrusion of gossip, I'm afraid it will not be enough to give me three hours today, even if we describe the process in general.

Here, I can only highly generalize that, after 2012 of many challenges, we achieve performance growth at the same time, operational efficiency increased by 200%, the overall inventory turnaround days from more than three months to less than 30 days, we do not rely on refinancing but rely on their own hematopoiesis to find out where the development of the road.

More importantly, after this year's baptism, where the customer team has been real exercise. A year ago I said, we have to embark on a healthy development of the road, the premise here, I think it should first of all the strong customer team. As I said before, the one-month-long warehousing story is the final battle to overcome the difficulties of 2012 guests. In your body, I saw the vigorous vitality to meet the fighting, smell the smoke after the war through the atmosphere.

Thanks to every guest who accompanies us.

Many many sleepless nights, I believe you will understand, thank you.

Some days ago the media people asked me a year of mood, I said 12 words: endure humiliation, back to the dead, light. Later I looked up the dictionary, found that the resurrection to rely on the Miracle doctor, so I'm sorry. Because I know we are not a miracle doctor, we are just back to common sense: the user experience the supremacy of common sense, fashion brand management common sense.

Return to the common sense of every guest, just now we have seen through the big screen, in the 2012,VT and canvas shoes as always ahead, shirts, casual trousers, knitted shirts, clothes, jeans, snow boots, flannel are already million-level products, as well as socks, is tens of millions of levels ... According to statistics, in the past five years, where customers 20 million users, has been in the purchase of nearly 200 million products. In a number of single category areas, we have done the largest apparel industry. There is not a traditional brand in history to do this, because there is the Internet, where customers do, and will do more in the future.

Because of these data, a colleague wrote an email yesterday: "The purchase is the user's biggest approval to every customer, wearing is the highest praise of the product." We should be grateful to the user, the product has a fear of the heart. 2013 in doing products and doing things, often think, how to do to be worthy of 20 million of users, and in the past they to every guest 200 million times of identity. ”

She writes very well. If we use the "positive energy" last spring to express the inner desire of the people to do good, then every guest user is a greater positive energy, is to advance our forward eternal positive energy.

In the final analysis, they use the purchase order to support the growth of every guest.

Let's give the warmest applause to 20 million of the guests inside and outside the venue.

2013, let's travel light.

So what is the goal after light travel?

Although we know that we have not done a company-wide New Year's planning, but management has done an internal discussion, I am here to tell you briefly. The first is a 50% increase in annual results, followed by a full-year profit.

This means that 2013 is a bigger battle for every guest.

Specific deployment, I do not say here, after all, today is not a guest of planning.

I can say is that the current Chinese traditional clothing industry overall decline or even collapse of the situation, but is a good opportunity for customers. We will be more open minded, around the customer has a clear brand concept, to provide users with enough fashion, the highest cost-effective products, as well as the best services, especially the first to meet the needs of female customers.

2010, where the customer once determined to achieve China's largest fashion brand, I would like to emphasize today, this ambition has not changed the slightest. It may be said that today more than two years ago, more than the more emboldened.

Of course, I have to remind myself to be cautious.

This is my formal speech today, thank you.

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