Every customer sincerity product founder aged: The artistic youth's different electric trade routes

Once engaged in the editor of the text of the age of the Internet to create an entrepreneur's story. As the founder, he led every customer sincere goods in a short span of three years, experience the first day of opening only sold 10 shirts embarrassment, developed into the current China's largest online clothing retailer. Recently, aged in the media interview to share his entrepreneurial mood.

The early stage of literary and artistic youth involved in electrical business

Memories of the past, no previous from the editor of literature into the field of electrical business, to join the Network of Excellence experience, there will not be today where the miracle products. "2000 years ago, I was in the media, in 2000 to join the Network of excellence, only to find that the literary commentary in the past is a small circle of fun, the impact of the crowd is very little." In fact, through the network of excellence, I still use the Internet to do things in the past, to increase the spread of book products, to communicate it to a completely new group, not the students in the Chinese department, but the company staff. ”

2011 e-commerce, as the head of the previous excellent net, aged also to Dangdang and Jingdong Mall book price war published his own view, "price war is inevitable, the brave wins, who if the escape will surely die." He also said that if he is still engaged in book marketing, will start a price war earlier, and will play more ruthless than now. "Jing Dong and when hit soft, still too niang," he said.

The creation of Van Gogh goods cheap does not mean that no good goods

August 2004, excellent marry Amazon, dowry is 75 million dollars, aged also in the near future, and then start a business trip. Experience founder I have a short network of failure, October 2007, where the customer prudential products in the age of the official birth of the operation.

When it comes to the initial period of the creation of goods, the old recalls that after entering the field of clothing, it was found that before often wearing the thousands of-dollar brand-name shirts and the market some inexpensive shirts in fact, "tie out with the same gate", many are using the same materials, the same process produced, and high profits are all the channels of income in the bag.

It is this stimulation, so that aging determined to be a customer-prudential product positioning for the civilian, cost-effective brand. The use of the Internet can be better to find suppliers, take away the characteristics of intermediary channels, where customer-prudential products significantly reduce operating costs, so that consumers do not have to spend too much money, can also buy high-quality clothing. Now, where the customer prudential products of low-cost sales have been deeply rooted, according to the speed of the network to understand, where customer goods sales last year 200,000, annual sales of 30 million pieces, annual sales of up to 2 billion yuan. "This year, every customer-prudential products target sales is 10 billion yuan, is expected to reach hundreds of billions in 2015." ”

Opinionated corporate dictator

"Every guest has no corporate culture. "When it comes to the corporate culture of customer sincerity, the old answer is very unexpected," said old, "where the value of customer-prudential products is the first customers experience, cost-effective, shouldering the mission of the people's fashion, and he believes that these are not part of the corporate culture, but the way to do things.

As the supreme commander of the Enterprise, in the development direction of the company, Aging has its own unique understanding. He said business development could not be left to the outside commentary. "Before every guest to carry out women's business, many people pour cold water to say that every customer will die no doubt." Now, however, women account for 70% per cent of consumers who consume customers. "It is worth mentioning that aging not only ignored the comments of the outside world, even facing the opposition of shareholders and executives, as long as the idea of their own, will be put into practice." "Mistakes can be changed, but if you do not try, you will likely lose a chance to develop." ”

Continuing advertising smash money war on traditional clothing brand

According to the speed of the network, where the customer prudential products "talent" and the business of canvas shoes are proposed by the aged, now have developed into a customer-prudential products of the key business. Old said that China's low gross profit margin, small development space, not enough money, so everyone in innovation is still relatively poor, did not provide users with enough Internet applications, and the talent of the project is designed to make up for this shortcoming.

Van Shoes also because Xiaoming's endorsement has become a hot topic recently, according to the aging, canvas shoes after the launch of the two days to sell 40,000 pairs of good results, and in 2011, this number will reach 6 million pairs.

Since July 2010, every customer sincere product recruit Han and Dan as the image spokesperson, a variety of nature of the ads also appear in the public eye, with a very creative "where the object", from the first-line city bus station to the Internet, where the ads of customers and goods quickly become the hottest topic in the summer network, Also for its sales to bring the speed of ascension. It is reported that with Jingdong Mall, Dangdang and other clients will reduce the advertising strategy is different, Old said, where the goods will continue in 2011 in the advertisement of the high investment, a total of 1 billion yuan.

"I want to tell the traditional clothing companies, on the internet to do clothing brands can be made." From the copycat who had modeled the PPG business model, he grew up to be a competitor with equal strength, and his ambition was gradually realized in his efforts.