Every customer sincerity Product: Micro Bo marketing is easy to insist hard

"Whether it's a corporate microblog or a blog, it's easy to get excited at first, but the key is how to keep going."　　"When VANCL (every customer sincerity goods) micro-blogging operation in the industry was praised, VANCL President assistant Xu Xiaohui but have their own concerns. Let's take a look at how VANCL has been doing these months. First, accurately judge your own user base. "Often on Sina Weibo (http://t.sina.com.cn) part of the people are absolute Internet citizens, they are not only the microblogging user base, but also online shopping apparel of the quasi-user group." "Xu Xiaohui said.　　This is more accurately confirmed in the future. Secondly, the introduction of the pattern of continuous renovation of the marketing approach: This network of excellence by the backbone of the E-commerce company has an innate sensitivity to the network. Sina Weibo in August 2009 when the beta, they as the first batch of entry. A few months, VANCL continuously launched a series of activities: 1 yuan seconds to kill the original price of 888 yuan clothing, the network to buy Hao Li, invited Chen Yao, Xu Jing and other celebrities to attract users, united Sina related users to give Vancl brand, using best-selling clothing designers tell the story behind the design, Let the staff who have just entered the three months to express their emotional feelings ...　　When the vast majority of enterprises still do not know what micro-bo, VANCL has quickly gathered popularity. "We hope to enhance the human characteristics of enterprises, to show the close side of consumers." We are fully receptive to negative voices and encourage netizens to give advice to VANCL. Receive the question we will use the most sincere attitude to correct ", Xu Xiaohui said," The key is Weibo this platform invests very small, the risk is not big. "It is understood that VANCL currently only one person part-time to do micro-blog," Although from the current point of view, micro-Bo marketing is difficult to assess, but the corresponding investment is very small. "A lot of people asked Xu Xiaohui if there was any real gain from the microblog. He always told each other: "In China, it doesn't make sense to sell on microblogging platforms." The reason is that your fans have not reached enough, now 100,000 are very few, so it is not a commercial platform to pull.　　"So on the Vancl Weibo, the principle of release is absolutely no advertising and soft text." But as the beginning says, Vancl is always thinking about how it can last. This is because of their previous experience in corporate blogging. "Throughout China, a lot of corporate blogs have been virtually nonexistent, I think this kind of work in fact insist that this idea is more important than the first, many enterprises to do a period of time after the gradual abandonment, because initially just curious." "We stick to the present, the effect is also slowly to see out, now the most important thing is to insist," Xu said, "We have to think clearly the meaning of this matter." This platform is not a direct business, but an emotional interaction with your consumers. "For example, recently, VANCL is soliciting many customers to go to Yunnan folk concert scene, with folk singers to do commonweal activities, because Yunnan recently very arid,Just in Beijing there are some folk singers to do activities. "We are collecting channels and promotional platforms on Weibo and blogging platforms, not at the sales level," he said. "Every customer sincerity product Strategy 1." Micro Bo platform is a transfer of the enterprise's ideological life dynamic space. Enterprise is also a person, it also has various levels of emotion.　　Don't say anything about selling here, it's too commercial. 2. On this platform, we need to adhere to the principle of the long, not necessarily want to have a number of explosive events to let everyone know, but we need to through the day-to-day understanding of the brand's output, very benign to establish a long-term interaction with Bo friends. This prevents the situation of interacting with Bo friends if there is no outbreak of events.