Every day the net won the soft silver race rich tens of millions of U.S. dollars to invest in logistics construction, etc.

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Investment sector April 25 news, according to sources, China's largest cosmetics shopping network-Daily Network (www.tiantian.com) to obtain a new round of financing, the amount of tens of millions of U.S. dollars, the investor is SoftBank Asia investment Fund. Every day net this round of financing aims at the user experience, the logistics service system construction, the brand cognition aspect launches omni-directional "the promotion", by it robs the online to buy the makeup the mainstream fashionable female crowd.

Daily Network predecessor is established in 1999 every day Shopping Network, the 2008 official release of E-commerce strategy, and in 2010 to determine the "beauty fashion" for the main direction, is currently the largest professional fashion cosmetics shopping platform, with more than 400 cosmetics brands and nearly 20,000 SKU. At present, every day nets in Beijing, Shanghai and Guangzhou have tens of thousands of square meters of warehouse, and opened the country more than 1000 cities of goods to payment services.

It is understood that every day network recently launched the "Hong Kong Street" and beauty information channel, once again in the supply chain and community Shopping guide has taken a solid step. Every day net 2011 will focus on consolidating the leading position of the first-line cities such as north, and gradually expand the cosmetics online shopping opportunities in the two or three-tier cities.

At present, China has become a global consumer of cosmetics market, 2010 China's total cosmetics sales have exceeded 150 billion yuan, and is growing at a rate of more than 30% per year. Driven by E-commerce, China's cosmetics network consumer market with its more than 100% annual growth rate to obtain explosive expansion.