Every guest architecture adjustment announcement attaches importance to mobile internet and overseas business

News and Technology April 8, http://www.aliyun.com/zixun/aggregation/7113.html "> Every customer Prudential Products issued a notice of an organizational structure adjustment, the notice said, in order to follow the Internet and clothing type of electrical business changes, Enhance and maintain the competitiveness of the brand, where customers have a new round of restructuring, including the development of mobile innovation, integration of corporate organizations and optimize the department structure.

Customer Business Structure Chart

It is understood that, in addition, where guests also announced the introduction of Li Ning Limited to sell, began to explore the brand + channels.

In the specific personnel transfer, Xu Xiaohui and the first-time team has taken over the marketing center and every guest talent project. Where the Customer brand department, public Relations, new Media Promotion Department and the Enterprise Ministry of Culture integrated into the brand communication center, this is the first time the brand and PR two lines together, from last year to join every guest of the media Shen and prestige responsible.

And, it is worth mentioning that, in this adjustment, the mobile Internet and overseas business is included in the important level, from the original platform business unit stripped out, the project responsible person directly to the CEO of the aging report.

The following is the original notification of organizational restructuring:

Notice on Organizational restructuring External edition

In the 2013, China's Internet environment and clothing industry environment are changing drastically, which also requires us to have a stronger competitive edge. Based on this, the company will make corresponding adjustment, more vigorously promote the Internet, encourage innovation and competition, and will continue to promote the organizational structure of the flat and professional.

To this end, the company level has been a number of discussions, a collection of views, the formation of the following three resolutions:

The first aspect: innovation

1, with the rapid development of mobile Internet, in order to meet the opportunities and challenges brought about by the company to discuss the decision to set up a mobile innovation division, by Shanyi to be responsible. Try to bring new marketing growth points with mobile internet technology.

2, in order to speed up the pace of internationalization of the company, the company discussed the decision, the original platform business Department renamed Overseas Development Department, by Gaga responsible. Rapid formation of the company's 2013 new business growth.

3, the market Promotion Center has established the effect-oriented multi-channel promotion system, in the drive company overall sales performance outstanding. Planning Center set up the user to create content sharing and promotion platform, in the industry has a certain brand influence. Founder Xu Xiaohui has a wealth of internet marketing model innovation experience, in response to the current complex and changeable Internet environment, the company discussed the decision, Marketing Center and Planning Center by the Xu Xiaohui responsible.

4, in order to improve the competitiveness of its own business, the company discussed the decision, the original Third Division home accessories line and the third production center of the procurement function of the merger, the Independent establishment of home accessories department, by the Wangjin responsible. Try to start from the selection to the sale of all links through the whole chain-type operation of the new model.

The second aspect: focus

1, the company decided to discuss the shirt line from the sixth Division, set up a shirt, independent of the Pan Yong responsible for

2, after the company discussed the decision, knitted sweater line from the sixth Division, set up an independent knitting shirt, by Zhang responsible.

3, the company discussed the decision, mobile phone division by Shangdan, responsible for mobile phone van, mobile phone V and other Internet products.

4, the company discussed the decision, the supply Chain Center is responsible for Luo.

5, by the company's decision, brand communication center, public relations, corporate culture and the new Media promotion department by Shen Prestige is responsible.

The third aspect: optimizing

1, the original female footwear and the first division of women's shoes are the same category, in order to enhance efficiency, the company decided to discuss the female boot department into the first Division and women's line of the merger.

2, the fourth division of clothing Line, second division double fleece and knitted coat line and the fifth division of the product similar to polar fleece products, resulting in a certain degree of product planning overlap, the company decided to discuss, double layer of wool, knitted coat line and polar fleece into the Fourth Division and the Garment Line merged.

3, the Department's Home Service Line and the fourth division of the big underwear line is the same category, in order to enhance efficiency, the company decided to discuss the home service line into the Fourth division and the big underwear line merge.

The above adjustment takes effect immediately, the system related approval since April 1, 2013 effective.

Where the president of customer-Prudential products