Every guest entrepreneur Wang Chunqi to join the excellent purchase

In recent days, the electrical business field of personnel unrest, electrical business pain adjustment period is still continuing.

Following Gome's online CEO has been exposed after leaving, there is a message that, where customers prudential one of the pioneering, the company's senior vice President Wang Chunqi has officially left, and joined the hundred-Li's apparel and shoe-bag type of electric business website, you may be the director of the market. Although this message did not get the formal confirmation of the goods and excellent purchase, but in the circle has long been the uproar. The industry circulated that the reason for the resignation of Wang Chunqi, is a customer-prudential products IPO blocked. Where customer prudential products investors hope that through personnel and business adjustment, improve profitability, and again seek an IPO.

Electric business executives are constantly in turmoil, indicating that the electric commerce is facing unprecedented profit pressure, those who have not yet crossed the threshold of profitability of the electricity dealers, the future adjustment will be even greater.

First venture veteran left

In fact, starting from the end of April, the Circle Wang Chunqi from where customers from the goods to join the purchase of excellent news. At that time, where the customer prudential response said that Wang Chunqi is on leave, not leave. But there is a common sense in the IT circle that rumors will eventually be confirmed. Press favorably to buy a company insiders learned that Wang Chunqi to excellent purchase for some time.

A few days ago, our correspondent call every customer prudential goods and excellent purchase company. Every customer prudential goods Marketing department staff told the reporter, did not get Wang Chunqi the authority to leave the news, inconvenient to comment on this. But the big purchase aspect and every customer sincerity goods is the same. Apparently, two companies are very sensitive to the news of Wang Chunqi's job changes as peers.

Wang Chunqi is one of 5 pioneering veterans of customer sincerity, the first responsible for marketing department, and then was marginalized. Last May, where customers are responsible for marketing vice President Yang left, where the CEO aged again to enable Wang Chunqi responsible for marketing. The resignation of the Wang Chunqi, is the first customer-prudential products left the elder figures.

In fact, since the second half of last year, every customer prudential products have been the phenomenon of senior management turnover. The market generally believe that the main reason for these executives to leave, is because every customer-prudential products for so many years, burning money countless, but has not found a profit model, successive losses, so that any customer prudential products operating pressure increasing. In particular, the failure to do so in 2011 has further exacerbated the company's capital and operational pressures.

Adjustment Purpose two times IP0

For the present, the most difficult problem is how to find their own profit model, so that the market has been asked the embarrassing situation, and the use of capital markets, through the IPO to raise funds to solve the company's capital chain problems, and to create exit conditions for early investors.

Where the customer prudential product was founded, has always adhered to do its own brand, and in the marketing of huge investment to promote. This model allows every customer prudential goods revenue growth at the same time, the loss is also increasing. In 2011, every guest was exposed to a loss of more than 600 million yuan. Huge losses, coupled with a lack of growth, so that every customer prudential products 2011-year IPO efforts eventually short. Due to the failure of the IPO, where the financial pressure of customer Prudential is increasing, the early investment in the venture is also constantly in the aging pressure.

After the IPO is blocked, every customer sincerity product has to face the loss, the senior executive Job-hopping, is passed the purchase and so on negative news. Where customer prudential products also initiated a series of personnel adjustment and business adjustment to deal with this situation.

Not long ago, where customers break only to do their own brand of the traditional model, has introduced Li Ning, akclub men, Sen ma Costumes (002563, shares bar), St&sat shoes, etc. in the brand for special sales, trying to share with the United States has been listed in the only products will be sharing market share. However, only one insider told reporters, in the field of special sale, only the product will have been working for many years, and suppliers close, customer viscosity is also very high, where customers sincerely want to challenge in this market only product will, is not an easy thing.

Investment consultant Retail industry researcher Du Yan macro in the interview with the reporter also pointed out that the use has been established by its own platform, conditional, reasonable introduction of other brands, you can get a certain profit, but to be bigger and stronger through this model, but it is not easy.

Every guest's personnel and business adjustment, the purpose of which is naturally to restart the IPO, through the IPO to ease the pressure of capital. As early as last October, Gan Jianping, a partner in Qiming Ventures, came out with the information that all the customers were plotting to go public again. However, as the profitability of the goods has not been resolved, so the two IPOs, the success of the IPO, still have to play a big question mark.

Nanfang Daily reporter Tian Zhiming