Every guest is now no longer willing, it will continue to use advertising to maintain their unique style. For it to avoid making mistakes may help it through the winter.
Wen |cbn reporter Yang Xuan
"Spring, no Fear", Han and the new dialogue between the visitors, on April 3, was spread over the streets of China's 10 cities and subways. The ad looks like the company's inner monologue--last winter, where the IPO stranded, huge losses, cash-flow tight news is widely circulated.
, who shows the bravery advertised, plans to continue paying high prices for advertising marketing. Where the customer market department told the "First Financial weekly", this round of Han ads in the amount of tens.
from the media reports that every customer this year in the Internet advertising program for 500 million yuan, this does not include the Baidu keyword and the Network Alliance of the launch, and this year the overall total advertising will be 1 billion yuan in the last year on the basis of an increase-and, including all customers, the electric business sector is in the industry at a loss and financing difficult winter.
a common defense of the van is that, as long as the amount and proportion of the money is cut off, the company can turn a profit--according to a circulated account of the customer's IPO financial report, 2011 Every customer's market costs accounted for 24% of its sales, The General Electric quotient of advertising costs accounted for only single-digit digits. Although every customer said this year's goal is to achieve long-term profits in the second half, and for the target sales and growth rate, but according to the performance of visitors, cut advertising costs is not its choice for their own way out.
is precisely through the distinctive brand advertising, positioning itself as an "attitude" of the fast http://www.aliyun.com/zixun/aggregation/18202.html > Fashion brand, where guests Sales rose from 500 million in 2009 to 2 billion in 2010. and channel-type electric dealers, sell their own products where the gross margin of more than 30%.
's cooperation with Han is also followed by a series of money-making plans. In addition to offline, where the customer in the Internet is Han in the printed "Either I fall, or more powerful", "not be ko, I'll ok" and several T-shirts ads. Official data show that the "positive energy" as the theme of the VT products on the first week of the line, sales of more than 700,000 pieces. Every guest's VT will work with 200 designers this year to design 2000, according to current data, from the beginning of April sales to the end of September, this year's VT sales will be significantly more than last year's 10 million.
is adjusting to the mistakes of the past, which may be an opportunity for the aged.
last year, the 2011-year sales target from 4 billion to 6 billion and then up to 10 billion, said to be courageous "trial and error", where customers in the category of daily necessities expanding, which led to such as nail clippers, rice cookers and other products appear unsalable and inventory backlog, warehousing logistics is also difficult to match. This year, every guest will stop this attempt.
In addition, where the customer was criticized last year too much inventory, high cost, and internal control is not strict, grassroots staff in the hands of too much power. At that time, the middle and lower class employees in the product center could issue orders of $ tens of millions of per night. The description of this is "high level of restlessness, grass-roots corruption." This drives a large-scale organizational restructuring, the product center is divided into men's, women's and other 5 departments, the category management personnel to carry out large-scale transfer, more importantly, between the product center and suppliers, set up another three production centers responsible for supply chain management.
User Data mining is another important task, which is conducive to improving efficiency. For its logistics companies such as Wind Tatsu, where the plan is to strengthen the cost control, such as compressed packaging box expenses, personnel costs, daily expenses, and gradually assume some of the logistics business outside the customer.
Electricity dealer Spring?
Jing Dong
in April that it had selected 3 IPO underwriters, but Liu denied that Beijing would be listed 2013 years ago.
when
in early April, with the United States to cooperate in large-scale electrical goods promotion, when the private brand clothing officially on the line, before the introduction of "when excellent products."
will
in March, the stock market break and a straight slide.
Gome
March, the founder of Gome's Bowser network, Wang Zhihuan, resigned as CEO, and Gome believes that electricity dealers ' burning of money is an important reason for its poor earnings performance.
