Every guest is not in full bloom, the old life hangs a gleam of breakthrough

For every guest and aged memory should be from college, often read the magazine can see every customer phone direct advertising, it should be about 07 years, and at that time to see old, listen to him in the description of every customer ideal time, chatted to the once fire very a moment of PPG, this full street covered with advertising brand of direct clothing products.

Where the appearance of the guests seems to fill the blank of PPG, and the next few years where the product of the ads to usher in a number of well-known topic artists, and they also in a certain period of time for all customers to bring together a large number of users and attention. In the recent experience of this long wave of aging in the reflection also talked about the beginning of the 11 from the fan expansion, indeed at that time the overwhelming http://www.aliyun.com/zixun/aggregation/9142.html ads, wave after wave of the " > Product Promotion Tide. Open the page of the Ling lang everywhere product display, a large number of product choices to dizzying, perhaps from this time the customer has gone to the expansion of the path of self-development.

Where can you really talk?

Where the customer's product positioning is the Internet small white-collar, from product pricing on the short sleeves, shirts and other prices are lower than the market other brands, perhaps in the same kind of competition in the price advantage is very prominent advantage. But consumers buy clothing and other products are the most concerned about the price? In fact, is not the price but personality, in the era of the strong personality of a large batch of products can also be popular? Aging and his team may be too want to imitate Uniqlo product line, but the scarcity is Uniqlo decades of consumer psychological grasp, and this is online enterprises where the customer or missing. Let more consumers remember all the guests still stay in Dan, Han, Li Yuchun that era, it seems to indicate that the development of every guest only in that period.

In every customer imitation Uniqlo road, the lack of a hit fatal subversion 8201.html "> Product experience, and blindly imitate the last lost is their own." Uniqlo's product positioning and marketing strategy targeted is very seasonal, and every customer in the product marketing seems to be more concerned about the cheap, this is true in the early days, but when the user cognitive brand, where the customer's products lack can speak the appeal. The entire product category expansion is too long too dense, the user often only need to target his favorite products, but not in too many choices lost in the direction, this is the customer to seek more big strategy mistakes.

Is it right to cut out the wind?

In China, a country of many people, Beijing-east, Suning, Yi-Dian, a shop, when, only the goods will be in the construction of logistics, logistics has become a lot of consumer electrical business experience the most concerned about a service experience. Comrade Ma Yun after stepping down the CEO of Ali Non-stop Investment to build Ali's logistics system, in the electric business competition white-hot today's last kilometer experience becomes the most important.

Where's the guest? Aged reluctantly cut off such as wind Tatsu logistics system, let it to fend for themselves, and from more such as the wind Tatsu service customers more and more are other electrical products.

In the future, the competitive logistics of vertical electric dealers will occupy an important position, but cannot control the logistics customers how to provide the ultimate experience? This is a question mark. The internet is to stress efficiency and product experience, in the product differentiation characteristics are not obvious today, if the service efficiency discount how to ensure "turning heads", where the future is uncertain.

Finally look at the attitude of investors

Every guest should be wonderful to the acme of the company, because we have forgotten how many rounds, but also everyone ridicule where the financing should be able to 26 English alphabet round a circle.

The capital's tolerance for everyone from this incident should be the culmination of the event, rebels 60 hours of conversation, may be able to alert the aged. But where customers walk the path of millet may be in the product can be imitated, but in the marketing on it, where customers should let products themselves can speak, from the new return to the arrangement of consumer choice.

Capital is always longing for high valuations to seek out, but in every customer impact high GMV failure, all this becomes bubble, this storm can not die has been very lucky, where the road is long!