Every guest is suffering from "midlife crisis"

Written in front:

As early as half a year ago, Sohu it to me about every guest's manuscript, I would like to write "I saw every guest", but due to the customer with a good deal of some of the senior executives relationship, and ultimately did not write, even today this article is based on factual analysis.

Wen/Shanhai

Come from the darkness: through the dark of confusion, can surpass oneself. Old”

"Is this encouraging me?" ”

This is two days ago every customer prudential product CEO aged, in micro-blog with a seemingly every customer prudential product designer (or other positions) dialogue. Old words seem to carry some inexplicable "sentimental", sentimental behind more like the old in the external do a silent cry.

The "Original sin" of customer sincerity

And three years ago, the Thunder is strong, with 5 billion U.S. dollars overvalued value, and no inventory backlog, but also often sold off goods where the customer-prudential goods, now where the goods are only about 1 billion U.S. dollars of valuation and a large inventory. At the same time, he faced the embarrassment of being gradually marginalized by the market.

Aside from the customer-prudential products to the platform of electricity, the special sale of electricity dealers failed to transform the factors, I think that the biggest reason for the failure of customers is still in the product, for a clothing brand, or Internet clothing brands, users care about the product itself, the details, quality and design, rather than an independent user experience (such as the distribution end of the wind Tatsu, etc.), More than the so-called object, 1984 such literati feelings.

Review every guest once the core team members, you will find that the basic is the original network of excellence and Jinshan Direct members. In other words, are followed Lei, years old old comrade-in-arms. The most important thing is that there is no one really understand the clothing business, and they have only PHP and marketing, which is the majority of E-commerce (online sales of goods) the composition of the company formed a sharp contrast.

And that's probably why, so where customers in the Internet marketing, website operation, user experience, the layout, the implementation of surprisingly good, far more than those well-known international brand clothing, especially where the logistics, product packaging input, but also to the user experience pushed to a new level. and return products, in the product control, whether it is fashion sense, or product quality, it is not even as Taobao C store some crown sellers.

About this can go to micro-blog and other social media, search about where customers sincere products, the key words, fading, slitting, Pilling and other clothing brands occasionally encountered quality problems, all the goods almost all accounted for. It is reported that in the year before, where the customer-prudential goods inside only canvas shoes This team is a real fashion design and research and development team.

Perhaps the first day of the establishment of the customer sincerity, it means that there will be a situation like today. This kind of marketing-oriented, products supplemented by the mode of operation, for a clothing brand, itself is a kind of putting the cart before the horse, which is the most sincere goods "Original sin."

"Out of control" of talent management

Unlike Liu Bei's royal approach, aging is a barbarians means. As early as 2011, it launched a senior management rotation system, hoping to let the right people do the right thing, but also give young people more opportunities. And Huawei, Ali also close to two years before the start of the senior management rotation system, can be seen in some aspects of aging still have some forward-looking.

On the contrary, the rotation system does not want to old imagined, can revitalize the human vitality. On the contrary, many of the old employees complained, random rotation, people lack a sense of belonging. Let the technology rotation management market, market rotation management warehousing, warehousing management technology, this and "mess" and what is the difference. For the staff of such doubts, aging always use Li Hongyi case to refute (Li Hongyi once took 100,000 yuan to do as wind up, and achieved success). But how many Li Hongyi are there in the whole van?

On the other hand, the rotation of the system has not changed where the customer prudential products to the management of the new election dial. "So many people, on these" pits "(the management hillock), how round also not to us, and the money is not much," a 5-year job in Van, who left last July, said. Although she has left all the goods, but from the process of communication, I can feel to her to every customer sincere goods still exist feelings, people this lifetime and how many 5 years can accompany a start-up company to squander?

Ma Yun has summed up the reasons for staff turnover, no more than "money is not in place" and "No future." And my understanding of staff turnover is: the money is not in place, learn things, do not want to do things, in every customer sincere goods staff turnover reasons, this San have.

Compared with the industry's high salaries, where the pay of the goods can be said to be low outrageous, this also excludes the electrical business industry pure in the talent bubble, where the core staff of the Internet veteran, and aged is a scholar, it seems that he did not learn things in his body, in every guest illnesses, all need aging, Many people (even vice presidents) can't do what they want, and their personal values are not released.

Now it seems that every guest's talent management is more like a runaway, from a lot of senior executives from the mouth, I feel old and do not care about the talent, who left, who is not in the Earth all the same turn, where the guests are still alive, the truth is this? This has yet to be the test of time, can be sure that at present, where the morale of the goods of customers have been disorderly, from the recent turnover, we can see that they have lost confidence in every guest (this time to go more, including some Director-level above the management, they also have a majority of the hands of the options).

Sell or the only way out

Talent management, product loss may not be the cause of any customer-prudential products today the direct reason, but imperceptibly affect the development of the story, the most direct reason I am afraid is the most recent supplier collective door-to-door debt collection.

In every customer goods just moved from the two ring to the five ring outside (also Zhuang) that period of time, a succession of suppliers on the doorstep, so that all guests feel the crisis, everyone is thinking about how long the guests can persist. On the one hand, the company's cash reserves have been inadequate, on the other hand, the supplier's debt, which is similar to the situation on the eve of the collapse of PPG.

Fortunately, the end of all the early investors, is also the old excellent network of the partner Lei, to its reach out to help, for every customer sincerity goods brought 100 million U.S. dollars of assistance. After a lot of people speculated that this round of financing every customer prudential goods valuation of about 1 billion U.S. dollars, which with the vote is also most of the customer prudential products before the investors, and no new institutions to join.

The aid is not for the sake of the human, but to minimize the loss, to know that they were 3 years ago to the customer's valuation is 5 billion U.S. dollars, until the recent round of financing, they have injected more than 500 million U.S. dollars, who do not want this money, so can only choose to inject again, diluted the cost per share, and then "whitewash "The report sells it, and perhaps this is the best solution for the moment."

In my opinion, in fact, these investors are actually very afraid, the customer is afraid that the investment case will be a bottomless pit, so that they become more and more deep, to know now they have injected more than 600 million dollars.

Every customer sincere product today, like a middle-aged man, there is too much remorse for the past, full of confusion about the future.