Every guest returns, abandons the low price strategy, focuses the fine strategy

Yesterday, every guest founder, CEO aged with T-shirt new products again back to debut. Abandoned four years ago when the national low price strategy, where customers do the clothing industry "geek" and "enthusiasts", a comprehensive focus on several products, to play a boutique strategy.

Where customers this new T-shirt products include plain t-shirts and printed t-shirt two major categories, compared to a few years ago tens of thousands of pieces of clothing, shoes, hats, bags and other styles, every customer now in the strategic overall contraction, focus on clothing product line, no longer blind expansion. In yesterday's press conference, "Cloth Sugar" "American Leather Horse Cotton" "21 and 16" ("branch" number of yarn thickness of the standard) and other keywords frequently appear, a clothing products conference has become a "technical faction" of the world.

It is reported that every customer in a T-shirt development process, in the best length and shoulder width of the gold ratio, neckline line and seam head, the Asian race shoulder problem, sleeve cage and sleeve width size, plastic waist effect, flat seam and sideline spacing and so on nearly 10 aspects of research and design. "Do a shirt, a T-shirt, the duty of the guests, but also I, in a new life." "said the old. 2011, the aged led by all the guests have embarked on the peak of the national clothing electric, but soon because of blind expansion and decline.

Yesterday, every customer two T-shirt pricing is 89 yuan and 59 yuan, and the previous 19 yuan, 29 yuan pricing strategy compared to abandon the low-end products, began to take the middle end route. Reporter Sunchiju