Every guest today, millet tomorrow

Seeing every guest's recent negativity, in fact, is a long anticipated things, in every customer cut off as the wind, I know that every customer has been dead, in the later run to expand the category, do channels, and then back to do the brand, has entered a headache medical head, the rhythm of the gap. In order to solve this problem, lei, of course, Lei Horse is to help a PR busy, appease the morale, it seems to the old Marian some, how, these bridge section, it is too fooled.

In fact, Millet can not teach every guest what, or even to say that the millet is to imitate every guest up, in other words, the millet today is every guest yesterday, and every guest today, is millet tomorrow.

First of all, the big environment, where the customer started just met the 08 http://www.aliyun.com/zixun/aggregation/37831.html "> Economic crisis, electric business hot, that is, the so-called Typhoon Mouth, is a power trader can fly, And every customer is just the leader of the vertical electric business. This big environment and millet to catch up with the smart phone repayment tide, is basically the same opportunity environment.

Every guest to start with a 29-dollar T-shirt, like Millet Walk is a low-cost dual-core started. Where the guests created the object, pulled the Han xiaoming dan such star platform to create a guest concept. Lei himself out of the platform to create the concept of enthusiasts. The two concepts are surprisingly consistent, that is, cheap does not mean it is not a good thing. Stars will also do van, wear cheap t-shirts, while millet is cheap mobile phone can also have a fever, is the top configuration.

Not only the rise of the same time, the follow-up development is similar, where the customer later in order to improve performance, began to expand the category, even what kettle necklace to sell. Millet now start from the Millet box, TV, headphones and so on more and more. Where customers expand the category after starting to do channels, and gradually gave up the brand positioning of all customers, but want to do a platform, of course, now found is wrong. And Millet gave up the enthusiast positioning, launched the red-meter mobile phone.

Of course, Millet has not done the channel, but the current spread out the wind is that lei to pick up every customer's plate, in my opinion, I am afraid is to find an electric business platform to do channels, after all, the current millet site is not like an electric website, with more and more millet products, find a serious eight of the electric business platform is also very convenient. There is always a flow of passengers, and the drainage system is also very mature. Of course, this cooperation can not be too much to say, if the dead horse when the attitude of the live horse doctor, it is possible to do some strategic cooperation. Is that the depth of cooperation is difficult to say.

Where the plight of the guests can not be completely strange to all guests, is mainly the electric business environment in the cold, Taobao department to buy traffic around, the first-line electric dealers more and more platform, users are increasingly concentrated, then second-line electric operators, especially vertical electric business is very sad. Not a shoe-selling vertical has fallen. In addition to the big environment, every customer a few key points of the mistakes, but also very distressing. For example, cut off such as wind Tatsu, such as category expansion, such as starting to do channels, if you can adhere to do a good job, such as the wind Tatsu, like millet to engage in a powder culture, with services to stabilize customers, adhere to two years or reliable. You see Jing Dong has already made the logistics core competitiveness.

Of course, every customer's choice, can be understood that time may be the necessary choice, for example, in order to protect growth, such as expanding the category, in order to reduce costs, must be cut logistics, which are invested force. These things also seems to be around millet, such as in the category of expansion, in the fans of the weakening brand, when you are more and more like a mobile phone manufacturers, your valuation will drift with the wind, Apple stocks are beginning to fall, the typhoon is about to disperse, how do pigs do?

Many people think that millet hardware entrance how, in fact, nothing great, mobile phone is to be replaced, unless you guarantee the rice noodle life with millet, this significance is a little bit bigger. Now bought 10 million, the results of the first 3 million has begun to change mobile phones, and then the probability of changing millet, the normal consumer words must not be too high. Why don't I try Apple Samsung? From this point of view, the hardware entrance, looks very beautiful.

Like every guest, now smartphone generation has passed, the entire field of sales will gradually decline, and then the head concentration will be more obvious. If you don't squeeze your head, you'll shrink slowly. Another problem is that the Internet can affect the user so much, when you ship tens, after the fight is the channel. Of course, millet has at least half of the traditional channels of mobile phones, you add a per round of the sale to know. Online is sure not to put too much, once not out of stock, we do not love Rob, but will reduce the brand heat. Millet test several festivals open purchase, the final results are equally bleak, or limited bar.

So as a power trader, millet in fact also need every guest such as foreground, and for every customer, brand no, price up, quality unchanged, growth is weak, not necessarily will die, but not on the city, and not on the city, is tantamount to death.

Millet Walk the road, also and every guest indistinguishable, just two years late, so say, every guest today, that is, millet tomorrow, you can walk to see.

PS: The core of the brand is premium, not cheap. So there is no cheap brand, and cheap is more like a sale. Once your customers ' spending power rises, or other inexpensive products appear, they may change their options. So any cheap selling point of the brand essence is a promotional means only, once the promotion is weak, the brand will collapse. Every guest millet is so.

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