Every guest's "extraordinary" breakthrough lies in the establishment of "standard"

Regardless of customer's business model can not be questioned, online trading profit and loss is a matter of business situation, the business and the traditional business has a lot in common, if you want to break through innovation, but also need to start from the rule source.

Ali group Taobao's rise, one is based on free online shop on the basis of the other is the transaction payment guarantee rules, fundamentally take into account the demands of both sides of the transaction, a deeper level is the establishment of a rich category of trading platform, can fully meet the needs of all types of commodity transactions.

Taobao is not perfect, in the "more" at the same time, "fine" and "thin" aspect slightly less, Taobao Mall will be in this regard to make up, Taobao created a number of e-commerce transactions standards, where the customer's innovative "goods to pay" + "try to wear not satisfied with the return" for the initial development of the outstanding contribution to the present stage, More innovative "standards" need to be established.

As a trading platform, Taobao has insufficient control over commodity quality standards, for every customer is a differentiation of opportunities for competition, clothing products involved in a number of related quality standards, "fabric" "color fastness" "Weaving density" "number" "shrinkage" "Processing technology" and so on, Taobao merchants can not provide accurate and detailed instructions, Where customers can make these expertise as a product of the "knowledge added value" To provide consumers, the establishment of "buy understand" business ethics standards, can form a differentiated competitive advantage.

In the user experience, consumer services refinement areas, clothing needs to wear the user as much as possible to measure the size of Taobao has not yet provided such a service plug-in, where customers can work on the user experience, the establishment of the user's detailed measurement system, to provide high-quality wear experience, but also to form a competitive barrier.

Where the customer's breakthrough lies in the establishment of "standards" for consumers to provide more quality services, to create a new online shopping experience. Commodity attributes and consumer attributes have a broad innovation space, please let every guest have more extraordinary place.