Every November, the fourth Thursday is Thanksgiving in the United States.

Every year in November, the fourth Thursday is Thanksgiving in the United States, and on this day, shopping malls in the United States will launch a large number of discounts and promotions to the end of the last large-scale promotion. U.S. retail sales amounted to $57.4 billion trillion, down from last year's $59.1 billion trillion, according to a report released December 1 by the national Retailer's Federation, which shows that the overall economic recovery is slow and many businesses advance their promotions. According to ShopperTrak, a market research institute, physical passenger traffic fell by 11.4% compared with last year's black Friday, and retail sales fell by 13.2%.

"The Black Friday shopping season allows customers to have a more diverse shopping experience, and before entering the mall, customers will be able to find information about what they need to buy." When consumers enter the market, they can easily judge the value of the goods. ShopperTrak's founder, Bill Martin, said, "for retailers, it's not just about getting customers into the store – it's about recognizing the value of each customer entering the store." Entity retailers must provide customers with high-quality shopping experience, create a good shopping environment to promote customer consumption, which is a key to the success of the shopping season. ”

Matthew Shea, president and chief executive of the national retailer's Federation, said the fall was partly rooted in a slow recovery in the US economy, consumers worried about Washington's future policy moves, and a number of businesses taking the early discounts this year for Thanksgiving, A lot of consumption is done before Thanksgiving. However, Shea said the consortium remained upbeat about the sales in the year-end shopping season, sustaining the 3.9% per cent growth forecast for the previous year.