Every O2O entrepreneur's compulsory course: how to find the right entry point

Whether you understand the concept of "O2O" or not, our lives have changed because of it. January 17, the First World O2O Expo is held in Beijing National Convention Center of China. In the field, entrepreneurs from all over the world share the experience of O2O, and a series of 020 projects, from shelter to life and death, are dazzling. Faced with such a trillion-scale huge market, in the fullness of the ideal and the backbone of the reality, how to find the entry point, will be a compulsory course for each entrepreneur.

Magic O2O New Life

"With the fashion cat called hair stylist to the home to me a hair, with a beaver home with a nail, the eyelash with the market easy wash car wash car waxing." Also medication to force called a medicine, one hour to the delivery. "White collar rain in the micro-letter described his O2O new life, she is also ready to experience a food takeaway:" 129 yuan to me to do eight dishes, the first single minus 50. "Many curtilage women like Xiaoyu have been delighted to enjoy the convenience and happiness brought by O2O." This is just a small corner of the O2O application scene.

Mattomi is an app based on the O2O model, where consumers can order meals and book seats in advance, and eat at a designated restaurant to save time waiting in line. Mattomi Technology CEO Hu Hong said: "Our users to the restaurant do not need a waiter, they can use the mobile phone on the app to order, after the completion of this step, the chef will know what to make for customers what kind of food." "At the scene of the World O2O Expo, the reporter also saw a special designer for the masses tailored, the relevant person in charge, the consumer only need in the mobile phone on the list, there will be a designer door-to-door service, and tailored for consumers the right clothes, and this process for consumers, is undoubtedly an unprecedented enjoyable enjoyment.

A trillion-scale market

Even an ordinary Chinese farmer can buy something in a small shop on the other side of the ocean through the O2O platform in the village. This is the charm of O2O (Online to Offline).

China's E-commerce model has undergone several rounds of development, and finally put the O2O model to the front, making the traditional electric dealers and capital markets flooded into the field. Compared with traditional electronic commerce, the new O2O mode has opened up the whole e-commerce space under the line. Song Wei, founder of the World O2o Organization, said that China's O2O market would be a trillion-tier market. He also published a set of data, the future of China's various industries market share: Home textiles 800 billion yuan, health care industry market 300 billion, clothing 615.3 billion yuan (single children's wear industry on 170 billion), jewelry 380 billion yuan, cosmetics 230 billion yuan, mobile phone repair industry 10 billion and so on.

The powerful market attracts tens of thousands of entrepreneurs. This wave of mobile internet crazy entrepreneurial wave, O2O become the hot land of entrepreneurship. According to the Ministry of Small and Medium enterprises data, as at the end of 2014, China's latest registered small and medium-sized enterprises more than 17.66 million, self-employed more than 47 million. Whether it is high-frequency high or low frequency high, whether it is single single role, or more than many skills and multiple roles of O2O projects emerge.

In fact, the entrepreneurial team based on O2O has penetrated into various fields such as service, payment, catering, entertainment, logistics and so on. Behind the prosperity scene is the strong support of the relevant national policies. Zheng, director of the Ministry of Small and Medium enterprises, said that one of the key tasks this year is to further improve the service system for SMEs and provide quality services to SMEs. Zheng that small and medium-sized enterprises are the largest and most dynamic enterprise groups in China, as of November 2014, the National Industrial and commercial registration of enterprises is about 17.88 million, of which, self-employed in the country nearly 50 million.

Service Standard Pricing Difficult

However, while it seems O2O entrepreneurs seem to have ushered in the golden season of entrepreneurship. But we also see that the development of enterprises, innovative products, the emergence of new forms, many are not the government to find cultivation, but the result of market competition. In economics there is a giffen effect, said that with the increase in the level of consumer income, people tend to buy higher prices, better quality products, that is, consumers more value the quality of the product itself, not the price of the product. With the development of China's economy and the improvement of people's living standard, consumers ' eyes pay more attention to experience, especially in the era of convergence of product quality, the service attached to products is becoming more and more important.

Hu Hong said that from the research and development Mattomi This project has now been the third edition, its purpose is to make it more humane, so that users can get a better experience. Millet (rolling information) company co-founder Flood Peak also believes that passenger flow, service and operation are the core elements of a good O2O program. "In addition to increasing the amount of millet in China's Internet traffic, millet in the provider made two applications, is the millet life and school uniforms Yellow pages, to provide consumers with more convenient services." To shun Fung Express for example, millet users have to send express demand, just click on the app, you can connect to the express company to accept. At the same time, Shun Fung also will be all courier photos, names are integrated into the millet system, and the system both sides jointly maintained. ”

However, good service, let O2O project finally landed in IDG capital investment company partner Li Feng eyes not easy. He thinks O2O market development faces the dilemma from two aspects, "the future O2O development still waits for China's overall service industry marketization level, depends on China to the Personal service consciousness establishment and the enhancement." Because the nature of market demand in China's service industry is not yet well met. And the Skill pricing service transaction of personal service transaction both belong to the individuality group, so the standard of skill pricing is difficult to make. ”

Is the start window period over?

The founder of the Ma Jiajia more sharply pointed out, "since the use of such a home nanny, we have less and fewer things." "At present, many service providers have no university education, usually in the age of 45 years, 50 years old, mostly from rural areas," shoplifting "is often the case. For consumers, it is difficult to ensure that those who do domestic services do not steal, the quality of employees and service supervision to some extent, become a O2O entrepreneurs another difficult problem. In addition, some experts pointed out that China's current entrepreneurial environment is also worrying, O2O as a hot spot in the industry, attracted many enterprises to follow the investment. Although the industry can accelerate the maturity, but also can cause vicious competition, thus affecting the benign development of industry. Simply copying foreign models, very likely to repeat the mistakes of group buying site. The founder of the Beaver Family "carving ye" Meng that the O2O of the window may have ended, missed the window period, entrepreneurial success of the opportunity is not big. According to observation, although 2014 years of O2O entrepreneurship in full swing, but there are many O2O enterprises have been suppressed relics.

Zho Shiyong, vice president of net products, said to the founders: "Blue Sea is very difficult to find, I hope everyone in the new year to find a new blue ocean." "Between the fullness of the ideal and the backbone of the reality, how to find the right point of entry and pacing out of position, will be a compulsory course for each entrepreneur." Whether it's good news or bad voices, O2O has clearly become the most watched mobile internet venture in the 2015. In Song Wei's words, "using the technology of the line, the idle resources under the line are effectively matched." O2O is bound to become the trend of informatization of people's livelihood. ”

(Original title: "Trillion-scale huge market O2O entrepreneurial reality very bony")