Every time the developer drops a bit, the buyer waits for the next

The current market situation, the drop and not drop is not a problem, "slowly down" or "one-step" is to let developers headache big problem.　　Since the new deal Hexi several newly opened real estate in line with the purchase of the psychological price of the "reliable price", and thus set off a few hot-selling small waves.　　And those who use discounts, special offers, gifts, such as "still hold the pipa half cover" the traditional means of hiding the developers, but gradually into a high, low and not on the situation.　　Although they are also tempted to decline again and again, but squeeze the toothpaste-style approach, like "boiled frog in warm water", the buyer is not touched, always waiting for the next price, real estate sales is still bleak. Just in the past June, the Nanjing property market continued the new deal after the weak state, continue to deep depression. Online real estate statistics show that June, Nanjing City, 2371 sets of commercial residential, 1964 sets of transactions, a number of days appeared plate "0".　　The first week of July, the Nanjing city turnover again went down, 284 sets of turnover fell 18.6%. In fact, at the same time as the deal continues to weaken, Nanjing many plate housing prices loose signs have been more obvious. Whether it is some real estate in various ways to introduce preferential discounts, or a new plate to reduce the expected price of the plate, the price has become the property market this period of hot spots. However, frequent discounts have not been able to pull the property market deal downward decline.　　The reason, the industry believes, trying to rely on the concessions to carry out this round of regulation of the developers, buyers do not buy, on the contrary, not in place the preferential price increases the buyer's wait and see. Every time you drop a little home buyers are waiting for the next new deal, Jiangbei became the hardest hit affected by the biggest impact. Some projects are not sold for one day, and they are no secret in the industry.　　Forced to deal with severe shrinkage and second-hand housing generally fell to 7000 yuan to the level of "Force Palace", Jiangbei many properties have to take discounts and other ways to reduce sales. Over the weekend, Jiangbei two real estate launched more than 130 sets of new home sources, house prices than in the past a big cut. One of the old real estate launched a multi-storey house, the main huxing 82 to 95 square meters of two rooms, the cheapest price of 8050 yuan, the most expensive in every square meter of about 8400 yuan, the average prices are only 8200 yuan. In addition, the site's intention to customers can also enjoy 93 percent discount, after the average price of 7600 yuan/square meters.　　It is understood that the real estate in the new deal before the introduction of a number of houses, at that time, the price of 9800 yuan per square meter, after many price reductions, this time the newly-pushed housing prices than the original drop of more than 2000 yuan. However, even if such a margin, still not bring too big deal. The author of the day in the scene, sales office to see the customer is not many, one hours in total only six or seven groups of customers. "Just began to drop hundreds of dollars, the average price of 9500 yuan, then said that the concession to 9000 yuan, now to 8200 yuan, like squeezing toothpaste, why ah!" "The scene to see Mr. Wang wry smile said, he basically kept the property to his excellentHui text message, although this offer is not small, but he said, such a drop in the price of the next there is a space, "or so on and so on." Home buyers psychological expectations of a chop is 2000 developers timid price, in exchange for the buyers are not buying.　　Since the new deal, the Nanjing property market many real estate discount discounts, are first tentatively to give a little discount, in the case of unsatisfactory results to continue to try, to the final yield of the superposition is not too small, but still not to sell, but also let buyers wait and see more powerful. Lishui is located in a real estate to Villa products, the new deal before the house made a few people, but due to the project construction progress slower, model room to build a drag and drop, some potential customers are already shaken. A new deal, the real estate customers lost serious.　　One months after the new deal, the real estate on the one hand to introduce some concessions, the largest amount of more than 100,000 yuan, on the other hand with some intermediary cooperation, the implementation of distribution, in order to pull sales. "After the introduction of concessions do have a number of customers door-to-door," the real estate related people said, but the deal is still not ideal, but also appeared to make them laugh and cry things. According to the person recalls, in early June with the real estate cooperation of an intermediary introduced a customer, the customer under the guidance of the real estate consultant to visit the project, and carefully calculated a few sets of small villa concessions after the price. According to a series of concessions, the customer's fancy a set of 180㎡ villa price of about 8000 yuan, compared to the price of the case has dropped more than 1000 yuan. "The client looks very strong," the person said, saying the client did not act on the spot, but said to go back and reconsider. A few days later, when the home purchase consultant contacted the customer, the reply was let them enlightenment, "he said you are so many concessions, better to drop a little, the result he reported to us the unit price is only 6,000 yuan, almost is the project a few years ago when the price of the first opening." "The New Deal price" cut thousands of developers are still in the bottom of the house in the buyer's ungrateful situation, developers 1.1 point price reduction strategy appears rather awkward.　　In particular, the new deal before the high price of the real estate, fear of a high-profile price will lead to the old owners dissatisfaction and Check-out, have to take a variety of ways dark, for those who expect preferential customers, sales offices can not stop hinting to talk face-to-face. Xian Lin near the subway of a real estate in the new deal just came out and not too much worry, the result of May after the opening of the subway line Line 2, the sales situation has not changed, the real estate This emergency meeting to discuss preferential discounts. Worried about the price after the old customer unrest, the real estate launched a do not reduce prices and only for customers to bear a certain down payment of preferential means, and shortly after the Dragon Boat Festival launched a one-time payment of 92 percent discount. But can one-time payment, enjoy the price of 1500 yuan preferential customer is a minority, the real deal is still a handful.　　See discount effect is poor, the real estate finally helpless to restore the original price, because "price is still no one." The psychological expectations of homebuyers have left developers scratching their heads. Recently Jiangbei AReal estate ready to shout ultra low price, to cut thousands of yuan prices open, known as "New Deal Price", quickly opened the market. However, even if prepared to go into the market at such a price, the real estate owner is still inadvertently asked someone else: "This price can hit?" "Hot real estate is a mirror to a bit to be able to run fast in the current market situation, drop and not drop is not a problem," slowly down "or" one-step "is to let developers headache big problem. Since the new deal Hexi several newly opened real estate in line with the purchase of the psychological price of the "reliable price", and thus set off a few hot-selling small waves.　　And those who adopt, discount, special, gift and so on "still hold Pipa half cover" the traditional "conceal" means of developers, gradually into high, low not on the situation, "boiled frog in warm water", the buyer has no feeling. "At present, some concessions on the market make buyers feel insincere, nature does not buy it," said Wu Xianghua, deputy director of the Department of Real Estate Management at Nanjing University of Technology, the current expectation is the key factor in determining the market, and recently the Ministry of Land said that house prices will fall, which has aggravated the downward expectations, so now the concessions can not change the expectations, Buyers are blind to these offers. For developers, the annual performance has higher expectations, it should be taken one-step the way to reduce prices. If you slow down, buyers will be less and more afraid to buy.　　Once the market is deadlocked for a long time, it is not good for the whole property market, it is better to take action now. Nanjing Zhongyuan Real Estate market Research Center director Zhang June also said, according to the Central Plains real Estate statistics, Nanjing June's new house transaction average price of 11336 yuan/square meters, the chain May fell 2.9%, up 55.71%, "This is the first time this year in Nanjing property prices fell, But it does not mean that prices have started to decline overall.　　Zhang June analysis said that after the market entered the stalemate, most of the real estate have opted to sit down, in the supply is not enough, a small number of preferential prices or lower the expected opening price, pulling down the overall average.　　Zhang also said that the majority of developers are still carrying, in order to carry over this regulation of the mentality is more common, "even if some properties have preferential prices, but not to the hearts of ordinary people, so the turnover is still maintained at a lower level." -Our real estate commentator Pengping Li HSBC Hongyong