Everybody's grabbing the salt. The marketing analysis of the traffic accident

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Get up in the morning to work in the office, turn on the computer, see the Internet on some of the city Rob Salt News, feel very funny, vast China, when the lack of salt. At first there was not much to care about. But work not a while, the company inside many colleagues to call home, we talk about the online Rob Salt news, QQ group inside is a variety of reports, I just feel very no language, do not want to go with the wind, think this kind of thing have what meaning. Only in micro-blog to pay attention to some netizens sent information, some netizens to rob salt thing is also anger, wrote about salt irony to force careless, I was doing to force net, share some interesting to force story, see this information is more interesting, so they copied over, put on their website above. At first there was not much to care about, but at noon, observation of the site statistics, to force the net a morning traffic is larger than usual, look at the network keyword, only to find that the original site is now seconds, just released the information we have searched, people feel really incredible.

In the afternoon, I began to collect a lot of salt on the force of the phrase, published reproduced in their own to the strength of the site, suddenly enriched nearly 50. At the same time put some special to the role of the alert, the post on their own Weibo, attached to the "rapid spread, let the truth surface", but also the previous preparation of some of the site propaganda small pictures attached to the Weibo above. Did not think that Weibo is also very strong, we have a large number of broadcast, comments. Because every one of them is carefully screened by me, so almost everyone on the relay is very much. At the same time, the site through micro-bleomycin and direct input to the Web site is also a lot of people.

Compared to yesterday, today at 16 points-17 points, the flow of power network increased by about 8 times times. As pictured.

Now when I'm writing this article, it's just 10 minutes 23 o'clock in the evening. Today's web site traffic than the usual increase of about 400, these are through the search for salt on the word to find my network of power. After a whole day of analysis and just finishing, I think for today's increase in power network flow has at least the following factors:

1, the site contains snapshots in time, the information reached seconds, and two minutes to release;

To the Force network has been adhering to the network registration method, to share the real, interesting, short, small things to power. The website has been open for nearly three months. The current site snapshot and included are relatively good, search engine direct seconds should be the thing in recent days (also can be said to be a coincidence). Direct Baidu to force, 80yizu to force Network has appeared on the home page. The site has a large number of high-quality links. This is the reason, so that the site can be included in the second collection, and search engine directly within two minutes to release the page, and high rankings. I think these are the so-called event search marketing can be a cornerstone of profit.

2, micro-BO marketing to cooperate with each other, increase the site exposure rate;

At the same time I have been adhering to the micro-blog marketing, there are a large number of network display pictures and microblogging listeners. Select High-quality microblog essay, and attach "rapid spread, let the truth surface", let Bo friends quickly forwarded. In fact, PostScript today is also a robbery of the salt incident an anger, hoping to awaken more people, not close to the rumors, with the language of the force to alert everyone. (Incomplete statistics, today there are at least 1000 tweets and reviews together.) )

3, have more sensitive intuition and quick action;

Of course, I can not admit that I have a sensitive intuition today, is completely a coincidence. But there is no denying the need for sensitive intuition, which is a psychological sensitivity to the occurrence of an event. There is also a need for quick action. This can not hesitate, should be decisive, I think there is no two days may be salt prices will fall, the market supply of salt will be stable. But the event has already begun to face bravely.

The above three are my summary, of course, may not be very correct, but I think there should be some truth. From the above analysis I have come to a more firmly believe that the conclusion: the real development and success of the site or to rely on the site on the usual in-depth thinking and efforts to adhere to. Imagine, if the force network usually do not work hard to update the Force network information, increase the external links, so that the search engine included snapshots even if this time I kept the release of information, Baidu is not a few minutes out of the page, the incident occurred time, I think the effect will naturally be much worse. To force the PR value of the network can be checked, for 0, but can reach a second, I think the embodiment of individual initiative. A lot of personal new station loose fishing, I want to pay and return should be proportional, although not be able to see immediately return, but definitely return. So for this time I personally called the marketing of unexpected events (let's call it so), should be peacetime efforts and adherence to the event when the decisive speed of the two aspects of the joint action of the results. In this also each other to encourage each new webmaster: adhere to have a return, for their dreams struggle. This article by the website Analyst (http://www.webfenxishi.com/) Collate edits, welcome everybody to reprint. The article is to share knowledge, respect knowledge, reprint please keep.