Everyday sounds Wang Zhixian: 300 million user player into the hardware field

Every day is an experience of the Symbian era to the transition of the Android music player, not only has 300 million users, but also into the road of hardware and software integration, began to combine their own company's music play business manufacturing headphones. Founder Wang Zhixian in an interview with a dark horse, sharing his entrepreneurial journey, and the unique swarm thinking "philosophy of management, the following for every day Sweet founder Wang Zhi Gang dictated:" Dictation: Wang Zhixian Finishing: Hu Jiancheng In fact, I was just a unknown in the company, the external perception of a few programmers, that is, we often ridicule the code farmers ”。 2004,2005 years ago, I was writing code, until 07, accidentally contacted a lot of startups, I began to realize that the original code can also do their own products, can start a business, just met my partner now, two people hit, then began our entrepreneurial road. Forum fans economic start, encounter the pain of the transformation of Saipan start the entrepreneurial stage, in fact, there is no clear goal, but began to write programs to sell money, use the money as a continuation of the development of the cause. We are in 2007 to enter the mobile end of the development, that is the era of Saipan, we choose to start writing Saipan completely do not understand, only three books, all by self-study. Based on the knowledge of our own technical capabilities, coupled with our realization that the player will have a strong user needs, we started the player development. At that time, Symbian all good software in the forum, we naturally also put the software on the forum, in fact, now in retrospect, we inadvertently walked to the later Millet Walk fan mode up. We have only three development team, there is no Test team, even the image design is done by netizens, the demand is also done by netizens, and they will help us publish in the Forum software to all the forums. In order to thank netizens for their support and help, we will be in the menu to thank all of the release to make contributions to the users. These netizens are very enthusiastic, help us do a lot of things, help us test, help us to other forums, help us to do the UI, then there will be thousands of of users blocked in our forum waiting to release a new version of the situation. A lot of net friends together, now we will find, in fact, this is fans. By 2008, we had a surge in user volume and did the same product Symbian first, so investors found us. The angel is the UC person casts, Yu personally comes to talk with me. Because at that time and UC have cooperation, in fact, at that time the user is equal, UC also hope that we help push the browser, and the concept of values are also more likely to agree with the intention to cooperate. When the angel began to be a company, he encountered a transformation problem. For 2010 years, Symbian started to decline, Android and iOS started, but we were confused because all the team's experience was developed in Saipan. We made a choice, started all the people to Android development, and did not choose to enter the iOS, it is a process of taking and the house, very painful. Some colleagues want to switch to iOS, but the majority of the team has remained stable, and the Android camp developed rapidly, so the momentum is stillMaintained well, up to now there are more than 300 million of users. Music player Market homogeneity seriously every day beautiful positioning is very clear, mainly students and workers. Because of our product functionality is relatively strong, this part of the people seem to be more concerned about the functional. And every day beautiful tool attributes are more obvious, especially the local playback of the property is obvious, these people networking pressure is very high, so the demand for us is higher. Currently in the market a lot of music players, but I think Baidu music, shrimp, watercress is a bit like the tone, belonging to small white-collar, petty bourgeoisie. Their user group positioning belongs to the small Qing new type, we belong to the popular type, so we now the main competitor is Cool dog and QQ, the most persistent competitor or QQ music. Now the music software competition pressure is too big, before the Saipan era we ranked first, now it is difficult to say so. We are thinking about a few problems, the first is to face up to our own disadvantage, if we do at the mobile end of the other side, there is no possibility of choice, but I always think we do not good enough, competition to a homogeneous state. I think the current mobile music player or traditional PC mobile phone player transplant, does not match the real mobile end of the feeling, I want to do a similar to the micro-letter and QQ between things, but also in thinking, try. In the future, community may be an opportunity. Software and hardware combined with the opportunity of the times we have just entered the Android, the early days of mobile internet, is the product of the king, the channel to rob your first, like I in which forum starting, which forum on fire. So gradually rely on the product, we also have a product of the continuous functional iterations, so that some advantages have been achieved. I think the mobile Internet is now in the medium term, the medium-term channel for the king, your product quality is not particularly obvious advantages, is the channel for the King. However, I think in the follow-up years, or see the trend, the mobile internet pure software era has basically developed to the middle, but the combination of hardware and software is still in the early development. So, we want to try to combine the direction of hardware and software, we began to produce headphones. In fact, I think the business model to say a bunch of useless, sell a song a user is difficult to accept you, need market effect process, but sell headphones must give me money, can't take me a headset not to give me money. So, I think if the hardware is done, it should be able to make money. When it comes to hardware and software trends, I think in the future when we use mobile phones, is the behavior of people and machines, mobile Internet is to connect people and machines, new hardware and software combination, is the internet of things, between the machine and the machine, people participate in a certain stage, but the machine and the machine is connected more and more, In other words, there is no need to participate in the inside, machines and machines can be connected to do a lot of things. I think this trend has been very obvious, but we have not found a very hard demand. The overall user needs a nurturing process, just as smartphone replacement function machines have taken years. It needs a variety of small things first to give everyone a concept, gradually by the number of accumulation of a quality improvement, I thinkFirst from quantitative change to qualitative change, there will be a lot of startups, a lot of ideas, a lot of new products out, but these products you do not know it is good and bad, and failure will be a lot, but is stepping on these bodies, there will be killer class. The management thinking of colony effect "I think the transformation of the company is learning ability, so our company has a lot of experience is to find the direction of the problem and internal management issues." We are in the company to push the direction of cultivation, hoping to build a learning organization, the boss of personal intelligence programming the entire system of resources. The world is changing forever, we should not worry about the change of the world, but should consider whether our internal organization has the ability to adapt to the external environment. For example, we are in the company to try to use the form of a meeting, the core point of the creation will be the first change in human thinking mode, individual understanding of things is always fragmented, the world can have a lot of cognition. So in communicating with others, do not try to persuade each other, but to listen to other individuals on the world's awareness. When the number of these individuals is relatively large, you will get a more approximate understanding of the truth, even if it is still not true. But when you're listening with this mindset, you're willing to listen to other people cutting down on this thing differently, and you're willing to think, and you get all the things you want to understand. Based on the understanding and analysis of this kind of thing, the colony effect will appear. The swarm effect is the clustering effect, which is how each bee flies, but he is not particularly clear about it, but it may fly out of the shape of a thing. Through the way of the creation of the meeting, at least from the angle of risk reduced a lot, and the overall grasp of things has improved a lot. The last time to create a total of three days and three nights, three points a day to discuss more, in fact, like our company's mission, strategic organizational structure is not my set, are the company's high-level together to set out. Some people worry that this will cause disorder, in fact, from the current development of the world, we have moved from Newton Physics to quantum physics, quantum physics itself is disorderly, Newtonian physics seems to be orderly, but in reality is disorderly. You think of the world is orderly or disorderly, in fact, the whole world changes why unpredictable, or difficult to predict, it itself is disorderly. Let's look at the new management theory, basically is to go in this direction, such as KK, write "Out of Control" this book, is also in the exposition of this truth, look at the system layer of the book basically all about this set of things, control is ineffective, especially in the system when the control is not valid. I think this is an interesting way, in the process of doing this company, embodies a collective wisdom, you will find your company more and more people become capable.