Everyone express deformation survival: In the case of four policy barriers to stop

Lixiangdong

Although encountered policy barriers and in four to be stopped, but Sichuan Creative Technology Co., Ltd. "Everyone Express" business has not been greatly affected. As of the end of July, everyone Express network on the national Platform members have reached 12 million of the scale, free courier nearly 10 million, daily production orders tens of thousands of single. According to the company's general manager, founder She Qin's plan, "next year this time the daily average should be 1 million orders." ”

In fact, in the face of policy barriers everywhere, as entrepreneurs She Qin Smart to choose a reasonable evasion policy, the company's business framework for a series of adjustments, the overall principle is still in the company's business structure mainly, but "different", to purchase, agent, send and so on. For example, "I want to buy" is the use of the same city express advantage on the platform to help the registered user on behalf of the purchase, courier fees included in the shopping funds, at the same time the need for more than the aging requirements of cakes, flowers and other boutique purchasing business.

According to the final design of She Qin, the trust relationship established in the process of urban distribution business is used to form the platform of "Xin Ren bao".

Regulatory barriers

She Qin to "everyone Express" business positioning is "free mutual assistance of the public package platform", its business scenario is that the sender through the app to publish the order, including in addition to the booking time, the name of the goods, declaration value, but also including the sender and the recipient's address, contact information, the software will automatically account for the express delivery costs. Free Courier can be based on their own route to "Rob the list" and get paid.

According to She Qin initial assumption, this is an internet-based crowdsourcing platform, compared to the traditional express has two major advantages: first, there is no transit point and a large number of courier, is a typical "light" company, the second is less intermediate levels of transshipment, can improve efficiency and reduce damage.

What was unexpected, however, was that the business model, which had been online last March, had aroused great concern after being reported by the media this March, the main reason is also as the name contained in the "express" word, as well as engaged in a similar business model with Express, was thought to rob the business of express business and faced with a gun.

The reason for its eventual suspension is that the business violates the "postal law" on express Enterprise qualification and courier qualification requirements. According to China's "postal law" provisions, enterprises to engage in express business, must obtain express business license. This is an essential condition for entering the industry. At the same time, individuals to engage in courier career, the need to participate in the postal organization of training, and to obtain the "Courier Practitioner Qualification Certificate" can be recruited. Obviously, "Everyone express" does not have this qualification, its "free courier" Most of them did not get the qualification.

Logistics Courier Consulting Network chief consultant Xu that, "everyone express" suspected illegal operation, "also engaged in express delivery, with what other people want to license complete, compliance with the moment, and you can unlicensed, low-cost to participate in competition?" "He's like," Like you want to open a taxi company, must obtain the taxi company licence, the driver must also hold the induction card, otherwise is ' black car ' illegal operation. "His view is that the rules are the bottom line, as long as they are engaged in this industry, they must comply."

At that time, Beijing, Anhui and other land of the competent departments of all express to take a wait and see attitude. August 22, She Qin in Chengdu told the "China Business newspaper" reporter, the company's business in Beijing has been from the franchisee in the hands of the company's operations, is still in normal business.

Deformation and survival

For everyone to express the supervision of the problem, also engaged in the electric Business Distribution Innovation Service Chengdu I came to the grid Information Technology Co., Ltd. Chairman Jia Yong that "there is a reasonable, innovative business model based on the Internet, although in the early days will be considered irregular, but eventually will be included in the normative business scope." "Jia Yong is currently engaged in the settlement of logistics distribution of the last 500 meters, in the urban mature community installed intelligent Self-Service pick-up containers."

Feng Jianjian, a legal expert specializing in E-commerce, also believes that innovation in business models is always accompanied by technological advances, but emerging business models are becoming more numerous today as the Internet and mobile internet subvert people's lifestyles. Often when it first appeared, people could not even understand the business logic and profit model. For the legal system that always lags behind the social development, it is even more impossible for these new models to be accurately positioned and interpreted.

There is also a regulatory problem in the commercial car rental software sector, where businesses and regulators are looking for a balance between illegal operations and business facilitation.

As an entrepreneur, She Qin said, "Everyone express" business concept is that he after four years of exploration gradually improved, certainly not because of a temporary setback in policy and easily give up. However, the smart She Qin did not choose to "confront" the policy, but instead combed and planned the business to make it more legal and compliant.

She Qin Introduction, the main still in the former free courier and online orders from the delivery business model, but more emphasis on agent, purchasing, forwarding mainly, such as "I Want to buy" business, as in the past is the online order, but the change to be sent by members of their own demand information, the later orders, purchase, The distribution business all by the free courier completes, the distribution fee is included directly in the whole business, does not list separately, thus avoids the supervision risk.

For purchasing, regulatory policy does not have a clear restrictive regulation. In the purchasing business, everyone Express network also subdivided the random purchase, boutique purchasing and other business, so that the platform has a selection of suppliers and merchandise attributes. Similar to the "line of food" business, but also to play the People express the city anytime, anywhere random distribution characteristics. For example, if someone wants to eat a certain brand of cake, it can be a free courier who lives nearby and works from the brand, and buys it and comes back after work. "This is everyone express compared to the traditional express more advantage of the purchase scene, and mobile terminals will let this purchase scenario." "She Qin said.

Trust platform

At present everyone express Business link, how to ensure security is still a difficult problem.

In this respect, the She Qin design is, the first will require the registration of free courier to ensure the unity of three cards, mobile phone cards, bank cards and identity card number, pointing to the same person to become free courier. Free Courier also to carry out online training, including professional knowledge, service standardization and other content. Secondly, to ensure that the whole process of visualization, delivery, pick-up and other aspects of the photo. can also track the free courier walking process in the first 10 minutes of the position, so that customers understand the transport status of Express. Again, the commodity will be insured, the platform will freeze free courier bank card in the corresponding commodity value of money. Only after the customer received the goods this part of the funds will thaw, free courier should be the freight directly to the account. Finally, when the free courier sent the goods to the customer will not see his message, free courier can not see the customer information. After such a brief cooperation, free courier and customer information will be protected. At the same time, can also prevent the free courier and customers off the platform of the possibility of unauthorized cooperation.

Behind the security issue is actually the problem of the trust of strangers in the crowdsourcing business. She Qin said, "We spent three years of research, people express the greatest value is to create a socialized integrity system, through everyone express this kind of free and mutual assistance in the form of all the public to trust each other." ”

This kind of trust can be translated into business opportunities. "The equivalent of Express is just an entrance, in fact, the other business model is the same." such as Alipay, can be used on any one of the electric business platform. Everyone express only delivery, only to do a link in the distribution, but the trust relationship can become a platform to extend to many other areas. "She Qin Introduction, the formation of this extension is also due to the free courier of everyone express their own determination of the difference."

and professional courier is not the same, free courier belong to the existence of socialization, whether you are the boss or white-collar, everyone really participate in it. "This, from our data platform can be validated. "In addition, free courier to participate in everyone express, is to a large extent to feel the life." He does not like the real courier, after the door-to-door, feel the respect and gratitude of others, far more than the traditional courier company to bring the feeling of pure service.

According to She Qin's assumption, the future will launch a "letter benevolence treasure" of the basic platform products, all express will be just one of the applications, there will be more applications based on trust on the platform. And in the future, the profit of everyone will come from this kind of trust to unite the platform, "there are so many people on the platform to provide crowdsourcing services, I can charge membership fees and technical service fees." "She Qin said.