Everyone game Ma Zheng: How to win in China Hand Tour market

"Sadie Network News" October 10, everyone games strategy and investment vice President Ma Zheng in Korean Game Conference 2013 (hereinafter referred to as KGC) on the "How to win in China Mobile gaming market" insights to help overseas manufacturers better understand the Chinese market. Ma Zheng said that, as one of the fastest growing areas of China's internet industry, the Chinese mobile gaming industry has emerged in the past few years a number of popular games, many developers also earn a pot full. However, this burgeoning market is full of challenges, and the influx of developers has led to a high level of competition in the market, while the chaotic channel market has deterred many local teams, not to mention foreign vendors who are interested in the Chinese market but have little knowledge. In his speech, Ma Zheng, vice president of game strategy and investment, he first introduced the Android channel chaos in China Mobile gaming market, which differs from overseas market channels (for example, in the United States, mainly Google Play and Amazon's app Store). China's Android application distribution channels are made up of thousands of different vendors, including more than 200 third-party applications, more than 50 mobile advertising networks, 3 carrier channels, more than 30 large mobile phone manufacturers and nearly 500 small handset manufacturers and more than 200 other small channel providers. From so many choices to find the most appropriate channel partners, the task of difficulty and importance for developers is no less than the development of a well-designed game. Moreover, the local market is awash with small, creative developers who are best at copying already-famous games and sometimes even more popular than the original. "Despite all the challenges, the Chinese market has made it hard for any overseas manufacturer who intends to expand the global landscape to ignore it," he said. Ma Zheng said that everyone's game has accumulated over the years of experience in dealing with these challenges. First of all, everyone's game has been with the mainstream channel distributors in the market for many years of close cooperation, so the intention to enter the Chinese market for overseas manufacturers to cooperate with everyone, there is no need for how to select the channel partners worry. Second, Renren also has its own distribution channels, including China's largest real-name social networking site Renren (currently with 280 million registered users) and China's leading Ader mobile ad network (800 million times a day of ad impression). Finally, everyone is playing their own Android Game Center application is also a good complement to its own application distribution business. Finally, Ma Zheng concluded that overseas manufacturers want to win in China Mobile gaming market, the choice of a reliable local partner is very important, this partner should have a wealth of local market knowledge and international vision, and equipped with a first-class operating team, but also to make long-term commitment to partnership.