Everyone in the future will be a great opportunity for the IT People's Congress data

In the 2012, technological achievements varied: from "God particle" to "curiosity" Mars rover, from Google glasses to wireless charging to 3D printers ... Human exploration of the universe and the world has been breaking the limit, people's lives and production is more and more intelligent and efficient.

Massive information surges, the IT industry continues to nurture subversive changes. Cloud computing generates big data, and big data will bring big business opportunities. According to IDC, an international data company, cloud services, large data, mobile, and social networking will become a major trend in the development of science and technology in the 2013. Perhaps, in the near future, the data can change everything; maybe everyone will be the IT person ...

When you walk into a strange little café, you hear the music melody that only you know. It was not long ago that my friends and I were improvising in a "3W coffee" (the Internet industry's top social circle) talking about the eruption: a new way of thinking about the future in the big data age. Technical implementation is not difficult, cafes just read your phone music download records, through data analysis, you can customize playback. This is the big data age.

In layman's terms, large data is the collection, analysis, processing and utilization of massive amounts of text, images, audio and video data on the web. Before that, there was data but not a massive scale, the data could be analyzed but mainly for text. Large data will bring about a huge upgrade in information technology and industry. The whole society needs and pays attention to the big data, because it as a general technology, once the impact of radiation to business, society and daily life, will lead to the direction of transparency in turn change.

Barabasi, founder of the scale-free network, has a point of view in his book, "Eruption: A New Thought for the future of the big data age." The combination of data, science and technology will make human behavior much more predictable than expected, he said. Specifically, he thinks that with big data, 93% of human behavior can be predicted, even subconsciously. Someone exclaimed: "This is not the equivalent of a person being solved dream?" That's true. There is a famous saying in the Temple of Apollo, "Know Yourself". Before the advent of large data, man can only know himself at the level of consciousness; For example, you want a hat, but you do not know what kind of hat you want, after the big data, you will sigh: Oh, make a half-day, this is what I really want! It can be said that the main impact of large data on life is that you spend the same amount of money, will be greatly improved user experience. With big data, people's lives will be different.

The commercial impact of large data will mainly focus on personalized value-added. A study found that progress in information technology and product differentiation synchronized changes. Mainly because the greater the product differentiation, the higher the cost of information. Conversely, the reduction of information processing costs will facilitate the differentiation of products. Large data can effectively reduce the cost of information processing, the most beneficial will be with homogenization, low value-added "manufacturing" contrary to the differentiated, high value-added "creation", including differentiated products, services and experience. Facebook launched the "timeline", Daily record of people's words and deeds, equivalent to each customer set up a large data file, for businesses to carry out individual demand preferences analysis, to achieve situational pricing. Businesses can get a premium by making customers more satisfied with their services.

But what about privacy? Kelly, founder of Wired magazine, said to get more personalized service, you need to make yourself more transparent in the face of large data; If you let yourself stealth also can, then close the data switch, but the price is that others do not know what your needs are, can not provide you with targeted services. With big data, business will never be the same.

Large data will also bring about changes in social life, which is both an opportunity and a challenge. Xu Zixuan, the author of the Big Data Book and the American scholar, has talked a lot about the social changes brought about by the transparency of data, such as "Sunlight is the best preservative", "from big data to Big society". In the large data age, it is an important task to explore the relationship between white, grey and black between government information openness, sensitive information management and information secrecy. Big data is obviously beneficial to the construction of intelligent government and intelligent city. It is gratifying that in recent years, the emergence of official blogs, "7 days by 24 hours" with the public "breathing", for the pragmatic and close relationship between the government and the masses, plays a special role. The use of large data, from the government to the community can provide more intelligent services. With big data, people's social life will become different.

Jump out of the technology, overall, big data can make more valuable to become more meaningful, the more can enhance the GDP, become more able to promote happiness.

(the author of the Chinese Academy of Social Sciences Information Research Center Secretary)

(Responsible editor: Schpeppen)