Everyone in the start-up team is a marketing person

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Leo is the co-founder of the emerging sharing application buffer, in which he introduces the team's truth about marketing Products: Everyone is a product promoter.

In the beginning of the buffer, our team has a very clear division of labor, Joel is responsible for development, improve the work. I am responsible for promoting and increasing the number of users.

At the beginning, the work was normal. Later, slowly, something seemed to change. Originally clear division of labor, it now seems that everyone is doing the same thing. Only one brain is thinking about development, operation. But that's not how startups work, there's no department. In 820.html ">steve blank, that is:

A start-up is not a shrinking version of a big business

When we come up with these changes, we soon find out. Joel has been very successful in promotional work, and in some places even better than me. So we started brainstorming to talk about propaganda work, not as much as I did before.

Now, we have more in-depth promotion of the full discussion of the work on publicity, but, most importantly, almost all people speak freely, direct their views, and this is often very natural, from the heart.

With the experience of building buffer, Joel became a very "productive" writer. Meanwhile, my co-founder Tom began writing a log of the technical challenges and open source of buffer

New people like Tom A, also began to rely on his experience to share some of the most wonderful things, the number of users of the product is increasing at an incredible speed, this is really not expected at all.

Marketing is storytelling.

How do you get people to support you? How to get technical cows to support you? How about your new user experience designer?

I believe that the core of marketing is storytelling. Each member of the group has a wonderful story. As a start-up, you get a lot of feedback every day, and you end up with a concise definition of what I mean by "Paul Greheum law."

From an economic point of view, you can think of entrepreneurship as a way to compress your life's work into years.

All you have to do is release the stories, let people read, listen, see, and imagine all your friends sharing their stories.

Encourage all members to build their own stage

"Work for yourself is better than work for work"--jim Rohn

Speaking of which, I think this is the best quote, although it has nothing to do with marketing. But the core of this sentence is to allow all your members to build their own stage. If you need help, Michael Hyatt, one of my favorite authors, has written a book that details how to build your personal "stage".

The following excerpt of this wonderful paragraph, Joel has been quoted in the company's internal communication:

I think of the buffer as a rocket ship, I am persistent pursuit, and strive to make themselves stronger, whether in their own personal development or in the group's further education opportunities, we have a higher reputation, the easier we can achieve ourselves.

The profound understanding of their own development, reflection, and growth is the ultimate realization of self. Marketing is just an accessory to the process.

Gradually, all of your members will not only become the cattle in the industry, but they can also make people look askance at the outside world, you formidable unimaginable.

are every member of your company a marketing person? I'd like to hear your story.

Original: http://tech2ipo.com/54354