Everyone nets the reason for the decline: stubborn infighting + imitation speculation

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I press: People often succeed because of similar efforts, but they fail because of different treatment. Companies that have risen rapidly and have maintained high profile have always had some of the same genes, while companies that have fallen from peak to trough have been declining for a variety of reasons.

Renren seems to have only a lemon astringent memory for many of the late-internet-touching networks. It used to rob parking spaces, stealing vegetables in the era of our emotions, but now everyone in the hands of the net account can be contacted with their friends, presumably almost all have been out of the long-term offline state. After many years, when we look back, we find that it is "gossip-ridden." Whether it's an investment failure, a sale of assets, a high-level feud, a failed transition or a collapse in revenue/profits, it is doubtful whether this is still the case for everyone at the peak of the Nasdaq's market capitalisation after the internet giants such as Baidu. In just a few years, how to let everyone from the peak of the 5.53 billion dollar market value, fell to the current 1.25 billion U.S. dollar market value, presumably a lot of people are interested in the topic.

It all comes from an unbearable lurch.

Before lamenting, let's take a look at a set of data--the company's first-quarter earnings this year showed total net revenue of $24.9 million, down 39% from a year earlier, with net gaming revenues of $12.7 million, down 52.5% from a year earlier, and a gross profit of 8.7 million dollars, Down 65.2% from the same period last year; operating loss of $29.2 million ... Although the aura of fame still exists, the cruelty of reality has made the once-social giant even more apparent.

This time, the top of Renren's infighting was made public, beginning with the resignation letter from vice president of strategic development Du Yue. In this brief English letter, Du Yue to "from the leadership to be very negative" directly denounced Renren chairman Chen, even in the end also with "I QUIT" (I resign) to demonstrate their attitude. This is the first time in the history of domestic executives leaving the country. Then, the news of many high-level infighting was constantly exposed--Chen and the pioneering elder, in charge of the campus channel Vice President Yang Muhan (former vice-president Xu Chang husband) mutual pinch, accusing Yang Muhan private, and then Yang Muhan from Renren; In addition to Du Yue and Yang Muhan, there are two vice presidents who will also be leaving. In one months, four senior executives will leave, which is not unique to the domestic listed internet companies, but is absolutely unprecedented. This also makes this is deep in all kinds of negative rumors constantly in the internal staff of people scattered.

This article, the author does not intend to judge Chen a boat for the people, but many inside the bucket to the Chen of the situation, or let a person sigh at its brilliance when million people support the great contrast. And behind this--employing improper, seems to gradually become an outsider to explain Chen a boat to let executives disheartened the direct reason. There are even rumors that the company's development direction and strategy are by Chen one hand control of the boat.

In the early days of human development, the rapid growth of the huge wealth of the income of the people almost ignored the "Yiyantang" of the single right may bring injustice. But in the face of new social products-Weibo and micro-letter airborne to the pure SNS model brought by the sudden cold, Chen a boat almost stubborn strong policy in a long time almost complete failure of the operation. And this long but painful blood loss process, resulting in a large amount of money and overdraft staff trust. Its vigorous and resolute policy of independence has become the last straw to accelerate the crushing of everyone.

In the ability to provide creative ideas, but can not break the "stubborn" in the case of the right wrist, internal conflict with the exposure. and gradually evolved into more intense friction, and even face the public challenge. It also makes everyone in the middle of the fight, more like a lost express, fast sailing to the abyss of decline.

Wait-and-wait-style greed again accelerated the curtain

Not long ago the author and everyone responsible for mobile customer cooperation channel Development has left the director talked about the status of everyone, he said that everyone is the most elated or it is called "net" stage, although some may imitate the taste of Facebook, but its model in the domestic or at least the only. But in the subsequent operations, everyone will imitate to achieve the ultimate. See the page of fire, and then hurry to develop a page tour, in the past few years has also fished a lot of time to see the video site fire, the acquisition of 56 video, to now 56 of the impact is increasingly weak; see the group buy fire, the acquisition of Glutinous rice, did not think about how long, buy on the cold, the industry shuffle after its operation and unfavorable, Finally, the result is to sell glutinous rice to Baidu ... This is also caused by a large number of staff turnover, operating costs are too high to accelerate the decline of the important reasons.

Then perhaps everyone can imitate too little, and finally even began to stare at the resignation of the Elder's action: Everyone of the original general Xu Chang after the founder of the network, everyone on the homeopathic launch with the same function of everyone station; Xu Chang push PA, everyone immediately followed the push pop kiss; Xu Chang push anonymous social application crow, everyone ready to push beep beep ... The imitation of the recovery, so that both sides suffer. And everyone recently prepared to imitate the "Crow" act, eventually ignited the Apprentice's anger. Xu Chang on Weibo on the micro-blog almost straightforward public name to ask Chen a boat. Although the words are gentle, but the name of a list of products, it seems to be in the vent these years on renren imitation of extreme indignation.

Blindly stubborn insist, not the bottom line of plagiarism speculation, in exchange for more and more old users of Renren's disappointment, and overdraft reputation, seems to accelerate the decline of everyone.

The most brilliant after the failure of transformation is the most bleak

Speaking of who can remember, in 2006 to 2010 Renren's peak development period, and with billions of users successfully listed in 2011 in the United States and market value of up to more than 5 billion U.S. dollars. But after the most glorious, everyone was as genie as the moment of fear fell into the dim. After 2011, faced with the rapid development of micro-blogging, micro-letter, QQ and other social tools and space competition, Renren does not have a good solution still hope to cling to the inherent products to regain the market, but also become more and more unrealistic.

When the micro-BO, micro-letter wave after wave of product success, the user's attention will be completely swept away. Already left a few users of Renren began to suddenly wake up, in Chen a boat under the leadership of the active transformation, will focus on games, video and so on. This strategy seems to have been a success in the short term, especially in the gaming business, which has even accounted for 37.6%, 56.1%, and 54.5% per cent of its operating income between 2011-2013 years. And as for the 56 video that everyone buys, until now, still be in a loss state.

While Renren is preparing to exert a web game, the advent of mobile internet has once again changed the direction of people's attention and flow. With the main page of Renren once again into the game of innovation backward, the user again accelerated loss. Then although Renren also want to be in the mobile end exerting force, but because of the late, hand tour market pattern has been clear, everyone again lost the best time to roll over. Then has been outside the declaration of their own independent development, but its team has not been able to take shots of the works, and even did not be able to agent to the market hit the game. A series of strategic missteps has once again led to a sharp decline in game performance, which has seen its gaming revenues fall 52.5% from a year earlier in the first quarter. The poor performance of the game as a corporate success will no doubt lead to a darker future for everyone.

From the stock price almost beyond the brilliance of Baidu to a slump in the failure of the author happened to have experienced the ups and downs of the history of this period. Like other once brilliant internet companies, the collapse of the failed to make it almost impossible to overthrow the self in such a short period of time to regain recognition. Follow the strategy, the lack of original creative thinking, to stubbornly hope that the existing gas products, so that the original excellent team sway in the false prosperity goal. Just like the once rich big guy, difficult to return to the past, and the years, already have the industry status and honor of the Internet enterprises, how can the glory of the crisis? Is this not the brother who failed to fight together in those years? What do you say? (Sci-fi Galaxy Constantine/Wen)