Everyone wants to stand on top of the wave, most of the time on top of the bubble

Source: Internet
Author: User
Keywords Wearable equipment foam nbsp;
Tags .mall business change change the world computer computing platform creators data

In the tech industry, everyone wants to stand on top of the wave, most of the time on top of the bubble.

Manufacturers are such, geeks are like this, the media is the case.

At CES in 2014, after a lap, the biggest feeling was that if you had to add a key word for CES every year, "wearable equipment" would be the best.

This has at least five years of popular science and technology concept, in the whole industry chain of the major companies formally joined, finally half foot into the public vision.

But the bubble is still rampant.

Bubble One: Creators change the world

"Creators" a book has become popular, the hardware of the geeks in the hands of a "creators", complacent, such as literary youth holding Haizi poetry, loaded young people holding Starbucks coffee.

In fact, Starbucks Coffee in the CES pavilion is just the silk of the fast elimination of thirst, the creators are only the vanguard of every wave of bubbles.

As early as a year ago, global creators were playing raspberry Pi ("Raspberry pie"), using the credit card size of the low-cost computer, creating a smart microwave, game rocker, even unmanned aircraft. Although the world's tech media have exclaimed about these gadgets, no one really pays.

On CES2014, Intel has launched a chip solution specifically for wearable smart devices Edison (Edison), a computing platform that only has the size of an SD card--in foreign news, this is called computer (computer), but I also recognize his official Chinese rhetoric, computing platform, After all, in the eyes of most people, a chip is a computer, a bit difficult to understand.

To be honest, this is the most amazing CES exhibit I've got.

Based on the Edison made of baby Siamese clothes, can detect the children's physical signs data, once the breath or ask a question, will immediately reach the parents of the device. This is the first time I have been able to produce a "buy" desire after testing hundreds of wearable devices.

I said to Intel's staff: "It's only the imagination that binds everyone."

When creators play adult toys in general toss small inventions, chip-class giant Company's action shows: Change the world is never a customer, but business.

Bubble II: Creativity Changes the world

I've heard a little joke about Pebble: when Pebble first introduced conceptual design, people called him the next Apple. But when Pebble came to China's Shenzhen Huaqiang north to look for processing plants, Shenzhen factory circulating in the circle said: to the batch of foreigners, to produce 100,000 electronic watches, do not know whether the brain was kicked by a donkey, so small amount also to annoy us, we are at least hundreds of thousands of of the list to do processing. Finally, is a small factory in Shenzhen to help do the processing, so also appeared behind the "Pebble physical quality is too poor, users request returns" news.

A group of people in the eyes of the super concept, in the eyes of another group may be a super joke.

Pebble the second generation at CES 2014, with the exception of a cheap plastic shell replaced by a slightly more expensive metal shell. I went to him, and I went to the fun of it.

A number of entrepreneurs in the country to participate in the activities of Sohu it said, wearable equipment in the large-scale rise of important nodes, is the big manufacturers to join the boom, such as Foxconn, Huawei, ZTE, Sony, Samsung and so on. Otherwise, depending on the sales volume of 300,000 units a year (peeble current sales), this market of tens of millions of shipments will not fluctuate.

When the mobile internet market was emerging, a developer could earn millions of dollars a month on a single idea, which proved to be an illusion. Mature Business Ecology needs a comprehensive industrial chain, including chips, factories, programs and so on.

Creativity is the ignition, efficient production capacity is the engine.

When ZTE launched the "Pebble" of the Bluetooth watch, Sony launched the spirit of "FitBit" core hand ring, Toshiba, TCL, LG have launched a 100% of each other's products, I really believe that the term CES is indeed "wearable equipment", because the giant's intervention is to start with imitation.

They are not cool enough, but they are a very powerful signal: wearable equipment has entered the mass consumer.

Foam Three: function to change the world

Sony core Bracelet Features: Recording sleep time, running distance, walking distance + heard music and watched video

Sony Core

• Lei snake Nabu hand ring function is: Record sleep time, running distance, walking distance + display calls, text messages, mail messages

· LG's Lifeband Touch hand ring function is: Record walking distance, display calls, SMS, mail information + Some other applications of information

· The function of the Garmin Vivofit hand ring is to record the distance of motion, the number of steps and the water depth of 50 meters.

• Casio's new Bluetooth Watch gb-x6900b features: Timing + control of mobile music player, synchronized motion data

· The function of Vuzix smart glasses is: Most functions of Google glasses + removable design

After reading the part of the wearable equipment that I have listed, you will find that almost all wearable devices compete in homogenization. A small selling point, it became the manufacturers to take out at CES brush the sense of the core, said under the "people Have I have."

Even some of China's unnamed listed companies, at CES released a new smart watch, incredibly greatly pulled up the share price. This sense of being is really valuable, and without sincerity.

In the BlackBerry era, people feel that this small business device is the whole of smartphones, the result of the emergence of Apple, its design of the artistic sense and open software ecosystem to obtain a large number of consumers welcome, the end of a pseudo-smartphone era.

At present, wearable equipment, basically stay in the design of a year ago: the average cell phone is unlocked 100 times a day, of which two-thirds of the times can be replaced with wearable equipment.

Tied to this thread, wearable devices are constantly trying to be a substitute for mobile phones-wearable devices are thought to wipe out smartphones in the future, but the current imitation of the Red Sea War at CES may prove flawed.

If not changed, people always find no reason to impress themselves: With God horse I have to wear a watch or bracelet?

How big the wind is, how big the bubble is.

Gronipanti in "Digital Survival", the world into bits and atoms of two states.

The greatest charm of wearable equipment is to make the information of atomic state in the traditional sense become bit: human movement, physical signs, portrait images, eye movements. Glasses, wrists, fingers, feet, heart, all become new markets.

Google relies on turning people's mouse clicks into online services, becoming the most influential company. Producing more-abundant online data than mouse movements is the centerpiece of the wearable device's imagination.

CES 2014, the collective attack of giant companies, although nothing new, but after all, the field of wearable equipment is the biggest positive. This is like the 2012 when large companies launched mobile Internet concept products, marking a new Bai market end of the savage, mature.

How big the wind is, how big the bubble is.

What I am looking for is that the foam in the wearable equipment field is soon broken and the vitality of the industry is soon proven.

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