Everything about big data is about people.

It's not cold technology, everything about big data is about people.

"I don't have to wear any equipment right now because the wearable equipment in the market is not up to my standards," he said. --When the moderator asked Alex Pentland (Alex Pentland), The Verge, the "Godfather of wearable equipment" (The godfather of wearables), to use wearable equipment, he replied.

This is the view that Professor Puntland was invited to talk about by http://www.aliyun.com/zixun/aggregation/8183.html "> Baidu's Big Talk." It made me think about the technology he used in the 2010 Kelly with me, and he said, "I don't use a cell phone, and until a week ago, if it wasn't for coming to China, [he pointed to a brand-new Macbook Air on the table] I didn't use a laptop." Alex Pentland, director of the MIT Human Dynamics Laboratory and a pioneer in wearable equipment, was named Forbes magazine as one of the world's top seven authoritative data specialists, helping to create and direct the MIT Media Lab. It is hard to imagine that Puntland, as the teacher of Google Glass, does not have to wear equipment at all.

If you look and experience a wearable device that is popular in the market today, it's not really what users want. Like a bracelet, which tells you how many steps you take each day, consumes hundreds of calories, and then you do it yourself. For the current widespread phenomenon of wearable equipment, Professor Puntland said, "The big data is mostly about a person's technology, and it's not something that ordinary people can't understand, such as radio frequency identification (RFID), sensors." 」

For a user, the use of hand ring monitoring ta one day walk 10,000 steps, not much significance. What is significant is what these 10,000 steps mean for a user's health. If we spread to the entire user base and longer term, we'd like to know what it means to walk 10,000 paces a day in a row, and what does this mean for a 45-year-old male who weighs 100 kilograms and is 163cm tall? If Ta The location of the 10,000-step-per-year task is in the vicinity of the three-ring road in Beijing, and in Dali to complete this task, what is the difference between TA's health? The current wearable device is far from being able to pass the value behind to the user. Of course, part of the reason is that the current wearable equipment is still far from collecting enough data, but also unable to analyze and judge the personal data, to give users more targeted advice and guidance.

In the fields of medical and urban transportation, the application of large data is more extensive and effective. For example, the hospital, is the concentration of people and bacteria gathered very high places, and the fact that many bacteria in the hospital has a certain resistance, and easy to breed and spread. Because of the need to contact a large number of patients every day, the health care staff's own cleanliness is very important. To keep health workers in check, IBM Zeng issued a medical monitoring technology that could implant a specific chip in the chest badge of a paramedic, using a chip to monitor whether the wearer regularly washes hands and disinfect them.

The principle of this medical monitoring system is not complicated. First of all, the need to load the chip in the different corners of the hospital, whenever a health care staff into the office or ward, medical staff wearing badges in the integrated sensor chip will automatically send health care personnel to the server. If you do not wash your hands regularly, the central server warns the health care staff of their chest badges, reminding them to wash their hands regularly.

And in the Traffic field, when you are in the Baidu map search from the North Tai Ping Zhuang to 798 of the route, can be based on the map color feedback (such as red for serious congestion, yellow light congestion, green for smooth) to tell the driver is walking three or four rings can reach 798 faster. It is said that the current Baidu map can predict the group embryonic behavior, and two weeks in advance forecast the size of a city. If this part of the data combined with other major data of the Ministry of Transport, can predict the trend of group travel. For ordinary users, the possibility of their travel time, travel routes, travel methods and other arrangements to provide help.

If the big data is about a person's technology, then security and privacy is an unavoidable problem. In Professor Puntland's view, we have to establish a "Trust Network","Trust Network" to establish standards including four aspects: Notification (Notification), Informed consent (informed consent), Audit (auditing), withdrawal (retraction). For an enterprise, you need to notify and get the user's consent before you can use it. Users have a very clear way of using their own data, and in the future, users need to be informed in some way when they use their data in other ways. Auditing means that governments or other third-party organizations need to monitor how companies use user data. And the withdrawal means that the user can withdraw the data they have committed to provide afterwards, and the user should have full control over their data.

In the eyes of Professor Puntland, it is not a cold technique, as if he doesn't like to use a smart bracelet that tells you just how many steps you took today. Everything about big data is about people, about everyone.

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The prototype of the

1994,google Glass, which was born in Pentland project. Yes, it was named after Professor Alex Pentland.