Everything is for me occasion marketing is not a big spender

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The ancients said: "Everything is for me, but not I belong to, the British famous scientist Newton also said:" I am successful because I stand on the shoulders of giants, "People are social animals, all the winners are not on their own individual single fight to play their own piece of heaven and earth, must be reasonable to use external forces- Zhuge Ming circumstance is notoriously occasion marketing classics.

Zhuge Ming Circumstance is a long time to play the classic

Since ancient times, "Everything is for me" of "circumstance" is an effective way-because marketers not only clearly recognize their own in some aspects of the weak advantage, a clearer understanding of their "body is iron, and can play a few nails," the limited.

All of today's marketing practices (including online marketing), the most emphasis is to use all the power they can use to achieve their desired marketing goals-including SEO, PPC and even all advertising and SMO (social media marketing) are well-known for the public occasion marketing methods.

Occasion marketing success stories abound, the most famous when Mengniu borrowed "God five" flying the potential to deepen the impression of the Chinese people, Li-Ning brand by Beijing Olympic Games trend to the world. Network Marketing in the most famous occasion marketing when the number of Wenchuan during the earthquake, Wanglaoji to pay attention to the potential of the people "to donate 100 million, to drink the King Old Kat" "Ban Wang Lao ji."

But the more important "occasion" in occasion marketing is not only to "borrow the Times", but also to "borrow human potential", any "borrow The Times" the ultimate purpose of the behavior is to "borrow human potential"-in Zhuge Ming "circumstance" behind, his most successful occasion marketing results are "Sun Liu Alliance", with "Sun Liu Union" may have "circumstance" Brilliant--This article more talked about is "borrow human potential", because as long as the better grasp of how to "borrow human potential" work, "borrow The Times" is very easy.

As the grassroots of Internet entrepreneurship, the most successful occasion marketing case when the number of Zac, he consciously through the internet "celebrity" potential marketing, in the "Network marketing Combat" said: "Most of the social network is a small number of super users (Opinion leader) deeply affect the entire community direction, control the community subject content", " When I was blogging, I noticed the famous It blog Bo (keso), is (at that time) main domestic bookmark website--365key Main User (Opinion leader), he recommended the article often can be the first page ", so Zac through" premeditated "blog comment message, attract Bo (Keso) to pay attention to his blog, And then for Bo (keso) like to write a series of articles, although the results are not recommended, but overall to achieve the Zac to achieve the effect.

After first's successes, Zac's potential marketing strategy is increasingly not convergent, he not only interviewed more than N at the time of the domestic SEO experts-to know that the interview is still a traditional media patent; what is more, he not only interviewed Google "spokesperson" Matt Cutts, but also let Matt Cutts for his " SEO actual password "for the preface, one at a while to lay their own in the Chinese SEO industry can not shake the status."

"Zac in a foreign country, with no background, no connections, (35 years old) from the beginning of the success of the example shows that the grassroots to succeed, we must put the occasion marketing to achieve the ultimate-this has become a lot of small and medium-sized webmaster, seoer and net profit of the consensus, SEO, SMO and Baidu bidding as the representative of the PPC is proof.

However, it must be pointed out that occasion marketing is not equal to the simple "alongside the rich", it also exists some laws, it can not really play a "occasion marketing" good results, but also may be self-defeating.

First of all, anyone (media) can win the status of today is Hard-won, you must respect other people's efforts (respect for marketing audience), "not fine, not sincere, not moving", with your professional insights and sincere attitude to impress each other-that is, "along with the hair wipe."

In fact, only from the willing, not only "be occasion" successful people also need to understand the communication, and in the market economy today, they also need to further consolidate their brand to become present (grasp the timeliness of the topic occasion marketing, also must consider the audience feeling). So we have to be ingenious, by digging out our unique values and the unique forms of timeliness, so that the opinion leader (audience) will have the heart to recognize your marketing-to make your products and websites go further.

Occasion marketing is never a lot of seoer, net-earning people "hair outside the chain", "Copy collection Pseudo original" vulgar "" "alongside the rich"--based on the "poor mentality" of "a cheap not accounted for the King eight eggs", this mentality will never go far, it is impossible to achieve real success-you want to let "opinion leader" ( Authoritative websites, authoritative media, are proud to recommend you, and to be satisfied.

Lighting the flame--Beijing Olympic Games Li Ning brand occasion marketing the most brilliant time (network picture)

Occasion Marketing is just a marketing tool it must be built on a solid foundation, hard skills on the premise, in order to show you the best side, and then through the authority of Experts (media), through the special period of homeopathy and marketing means, their own unique style to know people-such as the Beijing Olympic Games ignition of Li Ning, If not his previous "Li Ning Card" sportswear has already at home and abroad have a certain degree of visibility, and then the big "Dongfeng" he can not borrow.

And, the most important feature of all occasion marketing is "to hide their sales purpose deeply in marketing activities", homeopathy and for, can not be the owner-this is occasion marketing and "waterfront tycoon" The biggest difference is, and must be ingenious, think of the old king if not borrow network forum this form, pretexting " Grassroots netizens "mouth, will be" to donate 100 million, to drink on the king old Ji "so" moved grassroots "advocated public, and then affect the traditional media, then only to the grief of the Chinese people's disgust or even rejection (think of the Year Spring Festival gala was planted ads were bombarded by the country's scene).

Moreover, when the occasion marketing strategy must shun its natural, careful observation, do not miss any seemingly can not be marketing details, perseverance can succeed. For example, when Zac wanted to use Bo (Keso), but when they "think about each other's meaning," the article did not get the other side of the recommendation, still continue to insist-and he so "thinking about the other side of the meaning" of the article is not only "to think about the other side of the meaning of the other meaning", and must be helpful Let the other person from the heart feel "such a good thing, I do not recommend who he recommended" is the real success.

Finally, it should be emphasized that even if the recommendation of the other party (whether the opinion leader or the strong media) is authoritative, we can not be a tree hanged, we must focus on a solid foundation, the premise of hard skills, at the same time to walk a few legs, while observing, do not miss any possible for me to use the marketing opportunity, Can really do a good job occasion marketing--This is precisely today many grassroots webmaster, SEOER, the lack of net profit, they are too dependent on the mainstream marketing methods (such as SEO).

In a word, whether it is "borrow the Times", or "borrow human potential", the key to occasion marketing is the core competitiveness, only with a certain core competitiveness, to truly "Everything is for me", such occasion marketing is not annoying. Based on this, Zac can confidently say: "I can responsibly say, my personal website and promotion did not make any rubbish to Chinese Internet, this is precisely what most seoer can't do."

And, any occasion marketing goals must emphasize the promotion of the current sales, and the more important goal is to cultivate their core competitiveness, to create a brand, such occasion marketing is the most ideal occasion marketing, which is worth all the grassroots webmaster, seoer and Net-earning people to ponder (this article by SEO Yunnan original starting, copyright , Wenzing, reprint please link form to indicate the origin of the article and this statement http://www.gouyn12.com/e-marketing/341.html.