Example Analysis 36 Krypton uses canonical label to realize original effect of content

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Since the introduction of a series of Baidu this year for the content of the algorithm upgrade, a lot of webmaster unprepared for the big chaos, what is the content of the real original? Why Sina, Tencent, Sohu and other stations are also reprinted but be judged as original? This paper takes 36 krypton as an example to illustrate the importance of optimization in the station.

Mentioned in the station optimization, many webmaster will invariably say the content of the article quality and update frequency. In fact, personally, this understanding is too narrow. Baidu in January this year in the webmaster platform released a piece of information, "Baidu has supported the canonical tag", I do not know whether we have serious research, I have repeatedly confirmed that this label to a large extent can make up for the content of the lack of originality (of course not 100% can achieve the original effect of content, I hope you will understand this. Let's take a look at Baidu's understanding of canonical Tags:

What is the function of canonical label?

For a group of content exactly the same or highly similar to the Web page, by using the canonical tag can tell the search engine which page is the canonical page, can standardize the Web site and avoid multiple content in the search results of the same or similar pages, to help solve the problem of duplicate content collection, Avoid the same content Web site repeat display and weight of the dispersion, improve the weight of the standard Web page, optimize the standard page rankings.

Second, what is the canonical Web page?

A canonical web page is a preferred version of a Web page with exactly the same or highly similar content.

Third, why to specify the specification Web page?

In order to avoid duplication of content, Baidu will use the algorithm to identify the content of the Web page and link, the content of the same or highly similar to the page, will calculate a system that the specification of the Web page results indexed and user inquiries.

After the canonical tag is supported, the webmaster can specify the canonical Web page for the search engine by adding elements and rel= "canonical" attributes to the part of the Web page that is not a canonical version. Add this link and properties can tell Baidu: "In the content of the same or highly similar to all the pages, the page is the most canonical and most valuable page, recommend the page in the search results in front of the position."

As can be seen from the above, the canonical label is the normative description of the Web page, Baidu Spiders in many identical or similar web pages, will give tags canonical tags of the web page higher weight assessment.

The final display effect of the canonical label is analyzed by the example of 36 krypton.

We site:www.36kr.com a random sample of the results to be analyzed as a model:

Open the included page http://www.36kr.com/p/91746.html, we have found in the source code canonical tags:, but 36 Krypton also included a part of the result is no date tag, this shows that only rely on the station's tag code optimization, is not persuasive, and the content plays a decisive role.

When we are doing a good job in the construction of the site content, if we can make a little change in the internal code, may make the final results of a big difference. In-station optimization, not only the plateau high quality of the creation of high-quality articles, layout, source code, page footer design also needs careful dress.

This article by the SEO http://www.raoyu.net original, reprint when please specify the copyright information: "Example analysis 36 Krypton skillfully uses canonical label to realize the original effect of content"